Growth Marketing Manager, SMB Ads
Growth Marketing Manager responsible for building and executing high-velocity experiments across acquisition, activation, lifecycle, and retention for SMB advertisers on OpenAI's platform. Requires experience shipping growth campaigns, using AI tools for marketing, interpreting funnel metrics, and partnering cross-functionally in fast-paced environments.
About the job
Responsibilities
- Execute growth experiments across acquisition, activation, lifecycle, and early retention for SMB advertisers.
- Build email, in-product, landing page, audience, messaging, and offer tests to drive first spend and repeat value.
- Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.
- Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to ship experiments and measurable learnings.
- Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.
- Maintain experiment documentation, QA checklists, learnings, and performance readouts.
- Translate ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps.
- Identify new ways to convert, activate, retain, and grow SMB advertisers.
Requirements
- Experience in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing.
- Shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives.
- Comfortable working across ambiguous, fast-moving growth problems with incomplete information.
- Ability to interpret funnel metrics, campaign performance, experiment results, and customer behavior signals.
- Fluent with AI tools to accelerate marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling.
- Strong writing and customer judgement for translating product value into clear SMB-facing messaging.
- Experience working across Marketing, Product, Engineering, Data Science, and Operations.
- Experience with SMB growth, self-serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, or other high-volume customer funnels.
- Experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs.
- Familiarity with ads products, SMB acquisition, campaign setup, advertiser education, or self-serve growth funnels (e.g. Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, Snap).
- Comfortable using no-code or low-code tools, analytics tools, marketing automation platforms, SQL, scripting, or AI-assisted coding workflows.
Nice-to-Haves
- Experience with SMB growth or advertiser platforms.
- Familiarity with lifecycle marketing and retention programs in high-volume funnels.
Skills
Growth Marketing, Lifecycle Marketing, Performance Marketing, SQL, CRM, Marketing Automation, AI Tools, A/B Testing, Funnel Analysis, Segmentation
Similar jobs
Growth Marketing jobs
Clubhouse
United States
Leads community growth and product marketing for a consumer social product, developing host programs, user communications, launch messaging, and insight systems. The role requires versatile consumer marketing judgment, independent execution, and hands-on use of AI tools to build scalable automations.
Okta
Bellevue, WABuilds and scales growth programs that attract, convert, and activate software vendors into Okta’s integration ecosystem. The role requires B2B SaaS marketing experience, funnel analytics, technical fluency, marketing automation expertise, and strong cross-functional execution.
Runway
Seattle, WAOwns lifecycle marketing programs across email and related channels, driving onboarding, activation, retention, monetization, and re-engagement. The role requires 3–6 years of experience, hands-on campaign execution, segmentation, experimentation, analytics, and cross-functional collaboration.
Mochi Health
San Francisco, CA
Build Mochi Health’s lifecycle marketing program from the ground up across email, push, and in-app channels. The role requires 5+ years in consumer lifecycle or retention marketing, hands-on Customer.io and technical fluency, strong measurement skills, and AI-native execution with careful human oversight.
Black Forest Labs
San Francisco, CAOwn field events and partner co-marketing for FLUX, turning enterprise and partner interactions into measurable pipeline. The role requires 3–6 years of B2B technology marketing experience, end-to-end event execution, partner co-marketing, enterprise marketing knowledge, and strong visual and operational skills.