Skip to content
OpenAIOpenAISan Francisco, CA

Growth Marketing Manager, SMB Ads

Growth Marketing Manager responsible for building and executing high-velocity experiments across acquisition, activation, lifecycle, and retention for SMB advertisers on OpenAI's platform. Requires experience shipping growth campaigns, using AI tools for marketing, interpreting funnel metrics, and partnering cross-functionally in fast-paced environments.

177k – 196k
Hybrid5+ YOEGrowth Marketing

About the role

Responsibilities

  • Execute growth experiments across acquisition, activation, lifecycle, and early retention for SMB advertisers.
  • Build email, in-product, landing page, audience, messaging, and offer tests to drive first spend and repeat value.
  • Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.
  • Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to ship experiments and measurable learnings.
  • Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.
  • Maintain experiment documentation, QA checklists, learnings, and performance readouts.
  • Translate ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps.
  • Identify new ways to convert, activate, retain, and grow SMB advertisers.

Requirements

  • Experience in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing.
  • Shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives.
  • Comfortable working across ambiguous, fast-moving growth problems with incomplete information.
  • Ability to interpret funnel metrics, campaign performance, experiment results, and customer behavior signals.
  • Fluent with AI tools to accelerate marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling.
  • Strong writing and customer judgement for translating product value into clear SMB-facing messaging.
  • Experience working across Marketing, Product, Engineering, Data Science, and Operations.
  • Experience with SMB growth, self-serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, or other high-volume customer funnels.
  • Experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs.
  • Familiarity with ads products, SMB acquisition, campaign setup, advertiser education, or self-serve growth funnels (e.g. Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, Snap).
  • Comfortable using no-code or low-code tools, analytics tools, marketing automation platforms, SQL, scripting, or AI-assisted coding workflows.

Nice-to-Haves

  • Experience with SMB growth or advertiser platforms.
  • Familiarity with lifecycle marketing and retention programs in high-volume funnels.

Skills

Growth MarketingLifecycle MarketingPerformance MarketingSQLCRMMarketing AutomationAI ToolsA/B TestingFunnel AnalysisSegmentation

Similar roles

Growth Marketing jobs
Vercel

Growth Marketing Manager, Agent Stack

VercelSan Francisco, CA +2

Design and execute multi-channel lifecycle campaigns to drive developer and enterprise customer activation, adoption, retention, and expansion for Vercel’s platform.

176k – 220k
Hybrid4+ YOEGrowth Marketing
Notion

Campaign Manager

NotionSan Francisco, CA

Owns strategy, execution, and outcomes for sales-assist campaigns including direct mail, ecosystem co-marketing, and targeted account programs. Partners with sales and marketing to drive pipeline contribution through customized, data-informed initiatives in a fast-paced environment.

174k – 195k
HybridGrowth Marketing
Replit

Software Engineer, Growth

ReplitFoster City, CA

Growth Engineer builds and optimizes features to scale user acquisition, activation, retention, and monetization through A/B testing, data analysis, and cross-functional collaboration. Requires 3+ years experience, strong programming in Node/Python/JS, and SQL.

180k – 250k
Hybrid3+ YOEGrowth Marketing
Substack

Growth Marketing Manager

SubstackSan Francisco, CA +1

Substack is seeking its first Growth Marketing Manager to own paid acquisition end-to-end, focusing on driving net-new app-first user acquisition. This role involves strategy, execution, optimization, and reporting across various channels, managing budget, and building measurement infrastructure.

170k – 210k
Hybrid5+ YOEGrowth Marketing
Fal

Software Engineer, Growth

FalSan Francisco, CA

Build scrappy prototypes, run growth experiments, create technical content, and own customer touchpoints for fal's generative media platform. Requires fast shipping in Python/React, data fluency, persuasive writing, and passion for AI media.

170k – 220k
On-siteGrowth Marketing