Lifecycle Marketing Manager

What You'll Do

• Design and execute lifecycle campaigns focused on driving signups and conversion across Mochi's treatment options, across email, SMS, push notifications, and in-app messaging.
• Build segmented and personalized messaging strategies tailored to where someone is in the funnel (e.g., interest, signup started, signup incomplete, early treatment).
• Build automated workflows and behavioral triggers that move people through signup and into early engagement, including reactivation flows for people who drop off before converting.
• Own onboarding and early-engagement messaging to reduce drop-off and get new patients successfully started on treatment.
• Run A/B and multivariate tests to optimize messaging, timing, channel mix, and sequencing.
• Analyze campaign performance and user behavior to identify friction points and conversion opportunities across the signup funnel.
• Partner with Analytics to build dashboards and reporting that surface actionable insights on funnel conversion and campaign impact.
• Partner with design and brand on creative and messaging for lifecycle campaigns.
• Manage lifecycle marketing tools and platforms (e.g., Customer.io, Braze, Iterable) and keep flows organized and up to date.

Who You Are

• 3+ years' experience in lifecycle, CRM, or growth marketing, ideally in a consumer or DTC environment with a strong acquisition/conversion focus.
• Hands-on experience building and managing multi-channel flows (email, SMS, push, in-app) in a lifecycle or marketing automation platform.
• Strong understanding of funnel segmentation, triggered messaging, and behavioral targeting.
• Comfortable writing and iterating on consumer-facing copy, or partnering closely with someone who does.
• Data-driven approach to testing and optimization, with the ability to read funnel and cohort data to inform decisions.
• Bias toward action and high velocity of experimentation.
• Excellent communication skills.

Compensation & Benefits

• Base salary: $120,000 - $150,000 (in addition to equity and benefits).
• Daily meals and espresso bar.
• Pre-tax commuter perks.
• 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans.
• Mochi Health Membership (monthly subscription covered).
• Unlimited PTO, generous company holidays.
• Wellness programs including mindfulness sessions, group workouts, and fitness perks.
• Team socials, happy hours, and events.