Growth Marketing Manager
Own end-to-end growth marketing for a defined RentSpree customer persona, driving acquisition, activation, conversion, expansion, and retention through experimentation and in-product initiatives. The role requires 5–10 years of growth marketing experience, strong segmentation and analytics skills, and hands-on use of AI workflows.
About the job
Responsibilities
- Drive the audience growth flywheel end to end, from education and acquisition through activation, paid conversion, expansion, and retention.
- Design and run structured experiments using hypotheses, measurement, learning, and iteration.
- Build growth through MLS, brokerage, association, and other trusted customer relationship touchpoints.
- Create in-product growth initiatives in partnership with product and growth engineering.
- Use AI and agentic workflows to scale testing, personalization, and operations.
- Prioritize experiments based on likely business impact and measurable learning.
- Work cross-functionally with product, sales, data, First Voice, and Client Success.
Requirements
- 5–10 years of growth marketing experience.
- Background in B2B SaaS, marketplace, B2B2C, or consumer/prosumer businesses.
- Experience across several growth channels, with substantial depth in at least one.
- Strong audience segmentation based on behavioral and motivational differences.
- Ability to establish baselines and evaluate experiments when instrumentation is limited.
- Hands-on experience with AI tools and agentic workflows.
- Deep knowledge of AARRR, LTV/CAC, funnel optimization, and other growth metrics.
- Experience with marketing automation and analytics platforms.
- Strong prioritization, experimentation, communication, and cross-functional collaboration skills.
Tools and Platforms
- HubSpot
- Amplitude
- Omni
- Google Analytics 4
Compensation and Benefits
- $150k–$210k base salary.
- Equity.
- Medical, dental, and vision coverage from day one.
- HSA/FSA options, Headspace Care+, gym discounts, and other wellness benefits.
- Life and disability coverage.
- SIMPLE IRA with company match.
- Flexible vacation, 11 holidays, and 3 recharge days.
- Parental leave and fertility benefits.
- Legal and tax support.
- Business expense allowance and internet reimbursement.
- Company-sponsored Orca card for Seattle HQ commuting.
- Team lunches, events, peer recognition, and professional development opportunities.
Skills
Growth Marketing, B2B SaaS, Audience Segmentation, A/B Testing, Marketing Automation, Growth Metrics, Funnel Optimization, AI Tools, Agentic Workflows, HubSpot, Amplitude, Omni, Google Analytics 4, Ltv/Cac, Aarrr
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