Growth Manager, Audio
Own Grow’s audio growth channel across podcast, streaming, and experimental placements, managing partnerships, buying, testing, measurement, and optimization. The role requires 5–7+ years of paid media experience, direct podcast or audio buying expertise, strong analytics, and vendor negotiation skills.
About the job
Responsibilities
- Own podcast and audio show pipeline management, including sourcing sponsorships, ad placements, and vendor partnerships.
- Evaluate contextual alignment between shows and the target audience.
- Build a pipeline of new shows to test against established partnerships and scale high-performing models.
- Refine the channel activation mix across host-read, run-of-network, sponsorship, and partnership placements.
- Own the audio channel roadmap and operationalize testing and scaling plans.
- Manage vendor and partner relationships end to end, including negotiation.
- Establish measurement methodology for audio channels without clean click-based attribution, using promo codes, vanity URLs, and incrementality or lift testing.
- Monitor day-to-day performance and evaluate audio’s halo effect on other channels as marketing mix modeling infrastructure becomes available.
- Partner with Creative on audio creative direction and audio-specific formats.
- Collaborate with mass media, influencer marketing, data, creative, and leadership teams on channel strategy, forecasting, and growth planning.
Requirements
- 5–7+ years of experience managing paid media budgets, including direct audio or podcast buying experience.
- Experience owning a marketing channel and building testing frameworks and measurement infrastructure from scratch.
- Strong analytical skills and the ability to use data tools to evaluate performance and communicate results independently.
- Experience managing external vendors or agencies and negotiating partnerships.
- Highly organized, capable of operating independently as a player-coach while building scalable processes.
- Strong understanding of measurement methodology for channels without clean attribution.
Nice to Have
- In-house direct-to-consumer or healthcare marketing experience.
- Experience with host-read and run-of-network audio placements.
- Experience with marketing mix modeling and incrementality testing.
Compensation and Benefits
- Base compensation: $144,000–$168,000 USD annually.
- Comprehensive medical, dental, vision, life, and disability coverage.
- Therapy access through the company platform for US employees.
- Retirement savings programs and equity opportunities.
- Flexible time off, paid holidays, and company-wide winter break.
- Up to 18 weeks of paid parental leave and a new child stipend.
- Wellness and development stipend.
- Commuter benefits, home-office support, meal benefits, and additional wellbeing perks.
Skills
Podcast Marketing, Audio Buying, Paid Media, Sponsorships, Vendor Management, Partner Negotiation, Performance Measurement, Promo Codes, Vanity Urls, Incrementality Testing, Lift Testing, Marketing Mix Modeling, Data Analysis, Pipeline Management
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