Lifecycle Marketing Manager
Owns full-funnel lifecycle marketing strategy and personalized campaigns across email, SMS, push, and in-app channels. The role requires 4+ years of lifecycle or growth marketing experience, strong experimentation and analytics skills, and proficiency with platforms such as Braze and Looker.
About the job
Responsibilities
- Own full-funnel lifecycle strategy from acquisition through activation and long-term retention.
- Build targeted, personalized campaigns across push, in-app, email, and SMS channels.
- Define member segments and connect owned channels with the broader member experience.
- Develop data-driven hypotheses and run experiments to optimize evergreen lifecycle campaigns and transactional communications.
- Partner with analytics to measure impact, share findings, and identify next steps.
- Develop and maintain channel guidelines and governance.
- Collaborate cross-functionally with Product, Product Marketing, Engineering, Analytics, Design, User Research, and CRM teams.
Requirements
- 4–6+ years of experience in lifecycle, growth, or related marketing, developing campaigns from conception through measurement.
- Growth-oriented, business-first mindset focused on revenue, lifetime value, and full-funnel outcomes.
- Proven experience building segments and managing campaigns across email, push, SMS, and in-app messaging.
- Experience with A/B testing and experimentation.
- Strong analytical and performance-analysis skills.
- Ability to collaborate with diverse stakeholders and exercise independent judgment.
- Experience with marketing platforms such as Braze and Looker.
- Adaptable, self-directed, and able to develop creative solutions with limited resources.
Nice to Have
- Experience using AI tools.
Compensation and Benefits
- Base salary: $139,000–$181,000 annually.
- Eligible for bonus, competitive equity package, and benefits.
- Health, financial, and wellbeing benefits.
- Vacation policy and paid company-wide days off.
- Wellness stipend.
- Paid parental leave and family planning reimbursement.
- Subsidized commuter benefits and backup care benefits for eligible employees.
Skills
Lifecycle Marketing, Email Marketing, Sms Marketing, Push Notifications, In-App Messaging, Segmentation, A/B Testing, Experimentation, Braze, Looker, Performance Analysis, Personalization
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