Founding Growth
Own Wafer’s broad, hands-on marketing function across positioning, content, founder-led social, launches, events, customer storytelling, and distribution. The role requires 3+ years of broad marketing experience, exceptional writing, technical curiosity, and comfort operating in person with a small founding team.
About the job
Responsibilities
- Define marketing strategy, audiences, positioning, narrative, priorities, and operating calendar.
- Develop Wafer’s brand voice and visual direction.
- Create content for the website, X, LinkedIn, newsletters, video, and other formats.
- Turn founders’ ideas, technical work, and market observations into social posts, essays, and commentary.
- Plan and execute product, model, partnership, research, and company launches across owned channels, communities, press, podcasts, and partners.
- Own conferences, dinners, meetups, workshops, and developer events from concept through follow-up.
- Produce accurate case studies, technical articles, benchmark narratives, videos, and sales materials with engineers and customers.
- Maintain the website, create campaign and launch pages, and distribute content through social, email, communities, events, partners, and targeted programs.
- Establish a practical marketing scorecard, evaluate performance, and build lightweight workflows using AI, automation, contractors, and software.
Requirements
- 3+ years of experience across marketing, growth, communications, content, community, or a similarly broad role.
- Experience working in an early-stage environment without established strategy, processes, or assets.
- Exceptional writing ability with examples of personally created work.
- Ability to move between strategy, creative work, project management, and execution.
- Curiosity about models, inference, latency, throughput, and GPU infrastructure.
- Strong taste and high standards for messaging, web pages, events, and content.
- Proactive, organized, and comfortable working with founders, engineers, customers, and external partners.
- Ability to use data to improve judgment without relying solely on impressions, raw leads, or last-click attribution.
- Willingness to work closely with a small team in person in San Francisco.
Nice-to-haves
- Experience with AI infrastructure, developer tools, technical content, founder-led social, events, product launches, media, design, video, web tools, or marketing automation.
Skills
Marketing Strategy, Positioning, Brand Strategy, Content Marketing, Social Media, Product Launches, Communications, Event Marketing, Community Building, Technical Writing, Case Studies, Marketing Automation, AI Infrastructure, Web Tools, Data Analysis
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