Product Marketing Manager
Generalist growth marketer responsible for executing launches, partnerships, campaigns, creator activations, events, and content for a generative media platform. Requires 3–6 years of broad marketing or related experience, strong execution and communication skills, and comfort with ambiguity.
About the job
Responsibilities
- Run model, product, and feature launches, managing timelines, assets, partners, demos, landing pages, social, and launch logistics.
- Coordinate across marketing, engineering, design, creative teams, and external partners.
- Turn hackathons, partnerships, creator activations, events, and other opportunities into executable plans.
- Draft copy, QA landing pages, source creators, organize competitions, set up credits, and manage approvals.
- Build lightweight systems for launches, calendars, briefs, assets, and approvals.
Requirements
- 3–6 years of experience in marketing, growth, product marketing, partnerships, community, or a similarly broad role.
- Generalist operator comfortable both coordinating work and executing independently.
- Highly proactive, organized, resourceful, and comfortable with ambiguity.
- Ability to manage multiple fast-moving projects without losing detail.
- Strong communication and writing skills with sound marketing and creative judgment.
- Comfortable working with engineers, creatives, partners, and creators.
- Interest in AI, creative technology, and generative media.
Skills
Growth Marketing, Product Marketing, Partnerships, Community Marketing, Launch Management, Campaign Management, Content Writing, Landing Pages, Creator Marketing, Event Marketing, Project Management, Generative AI
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