Founding Demand Generation Manager
Build the account-based demand engine for Basis’s accounting-firm market, creating qualified enterprise pipeline through strategic account programs, campaigns, events, and partnerships. The role requires 5–8 years of B2B demand generation or ABM experience, strong sales alignment, and the ability to market complex products to sophisticated buyers.
About the job
Responsibilities
- Build the account-based marketing engine for the accounting firm market.
- Create qualified pipeline and help land and expand across high-value firms.
- Develop 1:1 programs for strategic accounts and 1:few programs for the broader accounting firm market.
- Map buying committees across tax, CAS, and audit, identify readiness signals, and create targeted programs.
- Partner with Sales and BDRs on account research, executive outreach, custom offers, events, direct mail, and deal acceleration.
- Build campaigns, partner programs, executive experiences, and webinars for named accounts.
- Coordinate with Events and Partnerships on conferences, referrals, and alliances.
- Collaborate with Marketing, Product Marketing, Content, Marketing Operations, Sales, BDRs, Partnerships, Events, and Customer Marketing.
- Own account strategy, hands-on execution, measurement, experimentation, and pipeline feedback loops.
Requirements
- 5–8 years of experience in B2B demand generation, account-based marketing, or field marketing.
- Experience at a high-growth software, AI, fintech, or technical product company is preferred.
- Track record building 1:1 and 1:few programs that generate qualified enterprise pipeline and support complex deals.
- Strong account planning skills, including ICP definition, account selection, buying committee mapping, intent signals, and engagement strategy.
- Experience partnering with Sales and BDR teams to prioritize accounts, coordinate outreach, improve follow-up, and accelerate opportunities.
- Experience using events, field programs, partnerships, referrals, or alliances in account-based marketing.
- Understanding of account stages, engagement signals, measurement, and pipeline feedback loops.
- Technical aptitude and ability to learn complex products and market credibly to sophisticated buyers.
Nice-to-haves
- Deep account research that materially changed a sales conversation.
- Campaign experience reaching defined account sets at scale while preserving relevance across practices, buyers, and use cases.
- Ownership of measurable meetings, qualified opportunities, pipeline, or revenue within a named-account market.
- Experience turning events, alliances, referrals, or customer relationships into coordinated account engagement.
- Land-and-expand marketing experience across teams, use cases, or budgets.
- Experience building repeatable account plans, campaigns, templates, and workflows.
Benefits
- Premium medical, dental, and vision coverage.
- Life insurance.
- Six coaching and six therapy sessions through Spring Health.
- Unlimited PTO and 12 paid company holidays.
- Daily meal stipends, a stocked kitchen, and $300 toward a custom desk setup.
- Pre-tax commuter benefits and a 401(k) retirement plan.
- Monthly office activities and optional team happy hours.
- Parental leave.
Skills
Account-Based Marketing, Demand Generation, Field Marketing, Account Planning, Icp Definition, Buying Committee Mapping, Intent Signals, Campaign Management, Pipeline Generation, Event Marketing, Partner Marketing, Marketing Operations, Salesforce, Webinars
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