Product Marketing Manager, Community Growth
Leads community growth and product marketing for a consumer social product, developing host programs, user communications, launch messaging, and insight systems. The role requires versatile consumer marketing judgment, independent execution, and hands-on use of AI tools to build scalable automations.
About the job
Responsibilities
- Develop and run host activation and community growth programs.
- Own product marketing and user communications, partnering with Product on feature launches, messaging, and scalable user engagement systems.
- Find creative ways to amplify hosts, conversations, and new product experiences.
- Build systems to understand community needs, evaluate what is working, identify issues, and inform product and marketing strategy.
- Create programs and experiences that strengthen existing communities, reach new audiences, and increase product engagement.
Requirements
- Experience in consumer marketing.
- Understanding of users, communities, messaging, products, and consumer growth.
- Ability to operate independently in ambiguous environments and own projects end to end.
- Ability to move quickly across varied work, run programs independently, and operate beyond a narrowly defined role.
- Strong qualitative and quantitative judgment, with the ability to identify key insights and develop clear points of view.
- Hands-on experience using AI coding tools such as Claude Code and Codex to build agents, automations, and scalable systems.
Skills
Product Marketing, Community Growth, Consumer Marketing, User Research, User Insights, Content Marketing, Product Launches, AI Agents, Automation, Claude Code, Codex
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