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RunwayRunwayUnited States

Lifecycle Marketing Manager

Owns lifecycle marketing programs across email and related channels, driving onboarding, activation, retention, monetization, and re-engagement. The role requires 3–6 years of experience, hands-on campaign execution, segmentation, experimentation, analytics, and cross-functional collaboration.

180k – 240k/yr
Remote3+ YOEGrowth Marketing

About the role

Responsibilities

  • Own the day-to-day execution and optimization of lifecycle marketing programs, initially focused on email.
  • Build, QA, schedule, and launch campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization.
  • Translate product launches, updates, and capabilities into clear lifecycle campaigns.
  • Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement.
  • Analyze campaign performance and recommend what to continue, change, and test next.
  • Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action.
  • Brief creative and content teams on assets needed for lifecycle campaigns.
  • Partner with growth and data teams to improve reporting on email performance, activation, retention, conversion, and downstream business impact.
  • Support lifecycle communications for product launches, feature releases, events, community initiatives, creator programs, and key marketing moments.

Requirements

  • 3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role.
  • Experience building and executing email or lifecycle campaigns in a consumer, prosumer, SaaS, marketplace, creative, or technology environment.
  • Strong understanding of onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation.
  • Hands-on experience with email, CRM, lifecycle, or marketing automation tools.
  • Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting.
  • Ability to analyze campaign performance and translate data into clear recommendations.
  • Strong project management skills and ability to manage multiple campaigns, stakeholders, timelines, and dependencies.

Skills

Email MarketingCRMMarketing Automationaudience segmentationA/B Testingcampaign analyticsbehavioral triggersLifecycle MarketingProduct MarketingGrowth Marketing

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