Sales Development Representative DACH
Generates qualified enterprise pipeline for the DACH business through targeted outbound prospecting, personalized engagement, and early qualification of technical and executive stakeholders. Requires C1+ German fluency, prior SDR experience, B2B SaaS knowledge, and hybrid work from London or Berlin.
About the job
Responsibilities
- Generate qualified enterprise pipeline by prospecting into strategic DACH accounts.
- Build targeted account plans with Enterprise AEs, including priority companies, personas, pain points, and outreach angles.
- Research technical and business stakeholders across IT, DevOps, SecOps, and related teams.
- Craft personalized outbound messaging connecting automation and AI capabilities to account-specific priorities.
- Run outbound sequences across email, phone, LinkedIn, and other channels.
- Qualify prospects through discovery covering business needs, technical context, urgency, and fit.
- Partner with Enterprise AEs on clean handoffs, meeting context, and next steps.
- Maintain accurate Salesforce data across accounts, contacts, activities, and opportunities.
- Use Outreach, Salesforce, Apollo, and AI tools to improve prospecting, research, personalization, and follow-up.
- Refine messaging, targeting, and qualification through coaching, feedback, and performance data.
Requirements
- German fluency at C1 level or higher; native or bilingual speaker.
- Prior SDR experience, ideally prospecting into mid-market or enterprise accounts.
- B2B SaaS experience and working knowledge of pipeline generation, qualification, and sales processes.
- Sales acumen across account selection, qualification, and early-cycle business value articulation.
- Proficiency with structured methodologies such as MEDDPICC.
- Strong written and verbal communication skills.
- Emotional intelligence and ability to adapt across technical and executive audiences.
- Proactive, self-starting working style with consistent follow-up and ownership of results.
- Based in London or Berlin and able to work from the office three days per week.
Nice-to-haves
- Hands-on experience with Salesforce, Outreach, Apollo, or similar platforms.
- Experience selling to technical personas or strong interest in automation, AI, or developer tools.
- Track record of quota attainment, President's Club recognition, or measurable impact in a previous SDR role.
- Practical use of AI tools such as ChatGPT or Claude for research, personalization, or productivity.
- Prospecting experience into large organizations, including identifying buying committees and account priorities.
Compensation and Benefits
- Competitive compensation.
- Equity ownership.
- Europe: 30 days of vacation plus public holidays; benefits and pension contributions according to local country norms.
- €1,000 per year for courses, books, events, or coaching.
- $100 per month to support open-source projects.
- Visa sponsorship is available for Germany; candidates working in other countries must already have the right to work.
Skills
Salesforce, Outreach, Apollo, MEDDPICC, B2B SaaS, Sales Prospecting, Pipeline Generation, Qualification, LinkedIn, ChatGPT, Claude, AI, Automation
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