Senior Manager, Strategic Partner Marketing
Leads strategic partner marketing, localized growth programs, and joint launches across enterprise properties. The role requires 5+ years of marketing or partnerships experience, strong performance analytics, and cross-functional influence; its senior-manager title establishes an 8-year experience floor.
About the job
Responsibilities
- Design and lead end-to-end go-to-market and joint co-marketing campaigns and product launches with strategic partners.
- Own high-impact marketing launches for qualifying properties, coordinating member collateral and hyper-local, multi-channel visibility.
- Deploy and optimize site-level digital media programs, including Google Ads, Meta, and geofencing, in partnership with performance marketing.
- Use consumer research and behavioral data to craft positioning narratives.
- Manage monthly performance reporting and client-facing dashboards for SEM spend, reservation volume, and store-visit ROAS; optimize against KPIs.
- Manage partner marketing relationships and align brand guidelines, messaging, and shared business objectives.
- Drive adoption of localized loyalty, consumer rewards, and third-party reservation-marketplace integrations.
- Partner with creative teams to prioritize design requests and adapt brand templates for localized collateral.
- Coordinate with lifecycle marketing on localized partner perks in member retention and engagement journeys.
- Align with event strategy on major launch activations and networking events.
Requirements
- 5+ years of experience in consumer marketing, partner or co-marketing, or strategic partnerships.
- Experience owning marketing relationships or localized growth for high-value enterprise accounts or premier real-estate portfolios.
- Strong analytical and dashboard skills, with the ability to build data-driven performance narratives for enterprise stakeholders.
- Exceptional written and verbal communication skills.
- Ability to influence and collaborate across product, sales, analytics, and external partners.
- Ability to balance short-term execution with long-term planning in a fast-paced, ambiguous environment.
- Experience leveraging AI tools to improve workflows and output.
Nice-to-haves
- Background in real estate, mobility, retail, or another location-based or multi-site marketing context.
- Hands-on experience with geofencing, location analytics, or store-visit attribution.
- Experience building marketing programs from scratch or within a fast-scaling organization.
Compensation and Benefits
- Annual base salary: $125,000-$140,000 USD.
- Benefits may include healthcare, a 401(k) plan, short- and long-term disability coverage, basic life insurance, stock options, and bonus plans.
Skills
Go-to-Market Strategy, Co-Marketing, Strategic Partnerships, Consumer Marketing, Google Ads, Meta Ads, Geofencing, Performance Marketing, Sem, Dashboarding, Roas, Location Analytics, AI Tools
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