Senior Principal Demand Generation - Expansion
Own demand generation strategy, account-based marketing, and qualified pipeline for ZoomInfo’s existing business. The role requires 6+ years of B2B demand or integrated campaign experience, strong pipeline accountability, and fluency in marketing automation, advertising, and attribution tools.
About the job
Responsibilities
- Own the demand generation strategy and qualified pipeline target for the existing business across sales, operations, and marketing personas.
- Develop account strategies with revenue and growth, finance, and Revenue Operations teams, including priority accounts, buying groups, segmentation, and execution plans.
- Direct demand creation across paid media, events, content, and partnerships while maintaining consistent messaging.
- Build and defend the demand investment case, allocate budget, and adjust spending based on performance.
- Build and execute account-based marketing (ABM) programs for strategic accounts in collaboration with Account Management.
- Run campaigns within the customer base to drive adoption of new product features and launches.
Requirements
- 6+ years of experience in B2B demand generation or integrated campaigns, ideally in SaaS, at a senior individual contributor or leadership level.
- Direct accountability for qualified pipeline or revenue targets.
- Experience with targeted account strategies and engaging buying groups through complex buying processes.
- Experience marketing to sales and marketing leaders and running demand programs in multiple markets.
- Strong command of pipeline metrics and attribution.
- Commercial mindset with an understanding of how demand creation converts into pipeline and revenue.
- Interest in applying AI to audience building, content, and campaign execution.
- Experience with Salesforce, HubSpot or Marketo, LinkedIn Ads, and a tool such as Dreamdata.
Compensation
- US base salary: $150,850–$237,050 USD.
- Additional compensation, including bonus, commission, and equity, may apply.
- Benefits and holistic mind, body, and lifestyle programs are offered.
Skills
B2B Demand Generation, Integrated Campaigns, Account-Based Marketing, Paid Media, Event Marketing, Content Marketing, Partnership Marketing, Salesforce, HubSpot, Marketo, Linkedin Ads, Dreamdata, Pipeline Attribution, Revenue Operations, Artificial Intelligence
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