Principal CRO and Web Analyst
Leads website analytics, conversion optimization, and experimentation strategy to improve user engagement and conversion. The role requires 10+ years of professional experience, strong analytical storytelling, and expertise with web analytics, testing, segmentation, and cross-functional influence.
About the job
Responsibilities
- Own website analytics, KPI frameworks, and user behavior insights to inform the website roadmap.
- Identify performance gaps using data, benchmarks, funnel analysis, and user behavior patterns.
- Translate insights into clear recommendations, prioritization frameworks, and experimentation plans.
- Define and scale the web experimentation program, including testing strategy, methodology, and best practices.
- Improve engagement and conversion through testing, optimization, segmentation, and personalization initiatives.
- Partner with Marketing, Product, and Engineering to align experimentation with business priorities and present findings to senior leadership.
Requirements
- 10+ years of professional experience, including 6–8 years in conversion rate optimization, web analytics, experimentation, or a related field.
- Strong analytical and problem-solving skills, with the ability to turn data into clear narratives and decisions.
- Experience with user behavior data, funnel reporting, audience segmentation, and testing methodologies.
- Experience with analytics and experimentation tools such as GA4, Metabase, Datadog Digital Experience tools, VWO, or similar platforms.
- Ability to influence cross-functional teams and senior stakeholders and guide prioritization and investment decisions using data.
- Strong attention to detail and high standards for data accuracy, instrumentation, and measurement integrity.
Benefits
- Competitive benefits package.
- New hire stock equity (RSUs) and employee stock purchase plan.
- Continuous career development and pathing opportunities.
- Employee-focused onboarding.
- Internal mentor and cross-departmental buddy program.
- Healthcare, dental, parental planning, mental health benefits, 401(k) plan and match, paid time off, fitness reimbursements, and discounted employee stock purchase plan.
- Estimated yearly salary: $153,000–$204,000 USD.
Skills
Web Analytics, Conversion Rate Optimization, Experimentation, Ga4, Metabase, Vwo, Funnel Analysis, Audience Segmentation, Personalization, Kpi Frameworks, Data Instrumentation, User Behavior Analysis
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