Director, Lifecycle Marketing
Leads and modernizes a high-volume B2C lifecycle marketing program across email, push, and SMS, while building partnerships, personalization, measurement, and multi-brand infrastructure. The role manages a small team and remains hands-on with platforms, data, experimentation, and troubleshooting.
About the job
Responsibilities
Build what's next
- Set the vision for lifecycle marketing and redesign the end-to-end renter lifecycle program.
- Modernize email, push, and SMS with data science, machine learning, segmentation, and personalization.
- Build a lifecycle partnerships program from the ground up, including strategy, operating model, measurement, and execution.
- Establish lifecycle infrastructure for a multi-brand portfolio and design cross-sell programs.
Run the program
- Set channel strategy and own revenue and volume forecasts, budget, contribution, growth, and risk planning.
- Develop segmented, personalized, forecast-driven messaging frameworks that balance revenue, deliverability, frequency, and renter experience.
- Drive experimentation, holdout-based measurement, and continuous learning.
Lead analytics and execution
- Partner with Marketing Analytics, MarTech, Engineering, Product, Data Science, and Design to identify growth levers and test solutions.
- Define measurement systems for revenue, program performance, channel health, and long-term outlook.
- Build and troubleshoot journeys, templates, dynamic content, and audience logic directly.
- Use SQL for analysis and investigate engagement, conversion, deliverability, and send-volume anomalies to root cause.
Lead and align
- Manage and develop a team of two marketers.
- Represent lifecycle marketing with senior leadership and communicate priorities, risks, and tradeoffs.
- Manage the relationship with Iterable and maximize use of its functionality.
Requirements
- 9+ years of experience in lifecycle, engagement, or email marketing.
- Expert command of an enterprise marketing automation platform such as Iterable or Braze.
- Deep B2C and direct-to-consumer lifecycle marketing experience.
- Experience building programs from the ground up or transforming existing programs, with hands-on execution.
- Strong SQL and analytical skills.
- Technical fluency with data feeds, events, and APIs supporting lifecycle programs.
- Hands-on HTML and CSS experience for email.
- Experience debugging alongside engineering teams and investigating data anomalies to root cause.
- Experience managing and developing marketers.
Nice to Have
- Marketplace or high-volume consumer technology experience.
- Familiarity with workflow orchestration or ETL tools such as Airflow.
- Familiarity with email and SMS compliance requirements.
Compensation
- US total target compensation varies by zone:
- Zone 1: $182,000–$235,000 TTC, including $160,000–$199,000 base salary, plus equity.
- Zone 2: $168,000–$217,000 TTC, including $147,000–$184,000 base salary, plus equity.
- Zone 3: $154,000–$200,000 TTC, including $135,000–$170,000 base salary, plus equity.
- Benefits and perks are provided separately.
Skills
Lifecycle Marketing, Email Marketing, Sms Marketing, Iterable, Braze, SQL, HTML, CSS, Machine Learning, Data Science, Marketing Automation, APIs, Airflow, ETL
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