Director of Brand Events
Leads Norm’s brand events strategy and execution, creating flagship programs and executive-level experiences across AI, law, regulation, and business. The role requires substantial high-profile event experience, strong programming judgment, executive presence, and rigorous operational and financial discipline.
About the job
Responsibilities
- Build Norm’s brand events roadmap, including flagship programs and original event properties.
- Identify conversations, audiences, institutions, and market moments where Norm should have a meaningful presence.
- Lead executive forums, policy gatherings, industry events, strategic partnerships, and other high-profile experiences.
- Shape event purpose, format, content, speakers, guest lists, and audience development.
- Recruit influential participants and prepare senior leaders for public appearances.
- Advise leadership and cross-functional teams on event opportunities, programming, partnerships, and external positioning.
- Manage budgets, timelines, agencies, vendors, production, hospitality, and on-site delivery from concept through completion.
- Measure strategic relevance, audience quality, relationship value, influence, and brand impact.
Requirements
- Significant experience developing and executing high-profile events for senior and influential audiences.
- Experience developing executive-level programming and preparing senior leaders for public appearances.
- Track record of building an events strategy rather than simply managing an established calendar.
- Strong editorial and programming instincts.
- Exceptional executive presence and credibility with senior internal and external stakeholders.
- Ability to turn ambitious or ambiguous ideas into clear strategies and exceptional finished experiences.
- Strong creative judgment combined with operational and financial discipline.
Nice-to-haves
- Familiarity with AI, legal technology, regulation, or another complex enterprise category.
- Established network across business, law, government, policy, technology, or academia.
- Practical, hands-on use of AI tools and workflows.
Compensation and Benefits
- Base salary: $185,000–$230,000 per year.
- Equity included.
- 401(k) with employer match.
- Health, dental, and vision coverage.
- Unlimited paid time off.
- Free lunch in the office daily.
- Employee referral bonus program.
- Relocation support may be available for moving to New York City.
Skills
Event Strategy, Event Production, Executive Programming, Audience Development, Speaker Recruitment, Partnerships, Budget Management, Vendor Management, Hospitality, Public Speaking, Brand Strategy, Artificial Intelligence
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