Director of Growth and Acquisition Marketing
Leads Chime’s full digital acquisition portfolio, setting growth and efficiency strategy across channels while building teams, partnerships, and emerging capabilities. The role requires senior leadership experience, business-outcome ownership, and strong cross-functional and executive communication skills.
About the job
Responsibilities
- Own performance across the full digital acquisition portfolio, including paid social, paid search, affiliate, YouTube, mobile and app networks, and emerging channels.
- Make portfolio-level investment and prioritization decisions across channels, talent, technology, and vendor partnerships while balancing near-term performance with long-term capability building.
- Lead and develop experienced channel managers as a player-coach.
- Build new acquisition channels, partnerships, and technology-enabled growth motions.
- Monitor platforms, agencies, AI and marketing technology vendors, and startups to identify and introduce emerging capabilities.
- Drive the use of AI across experimentation, creative production, media buying, and measurement.
- Partner with Media Planning/MMM, Growth Product Marketing, Analytics, Risk, and Finance on channel strategy and growth and CAC goals.
- Represent Digital Acquisition in senior leadership forums and communicate channel performance as business outcomes.
Requirements
- Experience leading a multi-channel digital acquisition or growth organization with significant business accountability.
- Demonstrated record of owning growth, efficiency, and business outcomes.
- Experience managing a significant media portfolio and prioritizing across channels, technology, and vendors.
- Strategic and hands-on leadership approach with player-coach credibility.
- Experience building or scaling teams and developing future leaders.
- Ability to operate in a fast-moving, cross-functional, senior-executive-visible environment.
Compensation and Benefits
- Base salary: $196,000–$270,000 annually.
- Full-time employees are eligible for a bonus, competitive equity package, and benefits.
- Benefits include health, financial, and wellbeing programs; paid vacation and company-wide days off; parental leave; family planning reimbursement; commuter support; backup care; and an annual wellness stipend.
Skills
Paid Social, Paid Search, Affiliate Marketing, Youtube, Mobile Advertising, App Networks, Media Planning, Marketing Mix Modeling, Analytics, AI, MarTech, Vendor Management, Customer Acquisition Cost
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