Senior Director, Growth Marketing
Leads Jasper’s enterprise growth engine across performance, lifecycle, organic, field, and account-based marketing. The role requires 10+ years of B2B SaaS growth or revenue marketing experience, strong enterprise pipeline expertise, analytical leadership, and the ability to build high-performing teams.
About the job
Responsibilities
- Build and lead Jasper’s integrated enterprise growth strategy across paid media, lifecycle marketing, web, SEO/GEO/AEO, field marketing, and account-based marketing.
- Lead field marketing and account-based marketing programs, including executive events, customer engagement, digital campaigns, and sales plays.
- Partner with Sales leadership to define target accounts, develop account-based programs, prioritize investment, and generate predictable pipeline and expansion.
- Own funnel performance analysis, growth opportunity identification, investment optimization, conversion improvement, forecasting, reporting, and operating rhythms.
- Partner with GTM Operations and Data Science on lead and account scoring, routing, attribution, funnel measurement, and account prioritization.
- Lead, coach, and develop a multidisciplinary team spanning performance marketing, lifecycle marketing, organic growth, and field marketing.
Requirements
- 10+ years leading B2B SaaS growth or revenue marketing, including enterprise sales motion experience.
- Track record of building pipeline through integrated digital, lifecycle, ABM, and field marketing programs.
- Deep expertise in performance marketing, paid acquisition, website optimization, CRO, and modern growth strategy.
- Experience partnering with Sales leadership on account strategy, forecasting, and revenue planning.
- Strong analytical skills and experience using data to diagnose problems, prioritize investment, and improve funnel performance.
- Experience building and scaling high-performing marketing teams.
- Strategic mindset with a hands-on operating style.
- Curiosity about AI and ability to apply AI, automation, and emerging technologies to marketing.
- Excellent communication and executive presence.
Compensation and Benefits
- Base salary: $224,000–$280,000 USD annually.
- Health, dental, and vision coverage beginning on the first day for employees and their families.
- 401(k) with up to 2% company matching.
- Equity grant participation.
- Flexible paid time off with a $900 annual FlexExperience budget.
- $1,800 annual FlexWellness budget.
- $1,500 home-office setup budget.
- $1,500 annual learning and development stipend.
- 16 weeks of paid parental leave.
Skills
Performance Marketing, Paid Acquisition, Lifecycle Marketing, Account-Based Marketing, Field Marketing, SEO, Conversion Rate Optimization, Funnel Analytics, Lead Scoring, Marketing Automation, Attribution, Salesforce
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