Director of Demand Generation
Leads the build-out of Haus’s enterprise demand engine, owning ICP, ABM programs, channel strategy, budget, measurement, and pipeline generation. The role requires 6–10 years of demand-generation experience, enterprise sales expertise, analytical strength, and close Sales partnership.
About the job
Responsibilities
- Own the enterprise demand generation strategy and execution, including target-account prioritization, ICP, segmentation, messaging, campaigns, and pipeline generation.
- Build and run account-based marketing programs for complex, multi-stakeholder buying committees.
- Partner with Sales on account selection, campaign strategy, handoffs, and feedback loops.
- Expand reach to analytics and data science audiences and turn customer advocacy into repeatable demand through references, customer stories, executive advocates, and community programs.
- Own channel strategy and budget across paid acquisition, content, email/lifecycle, events, webinars, sponsorships, conferences, dinners, masterclasses, and roadshows.
- Build pipeline modeling, reporting, attribution, funnel measurement, and performance tracking by segment, stage, and business line.
- Manage and develop one direct report and oversee agency and contractor relationships.
Requirements
- 6–10 years of demand generation experience with direct ownership of a pipeline target.
- Experience building an ABM or enterprise demand-generation motion from the ground up.
- Proven pipeline generation in enterprise sales environments with long, multi-stakeholder buying cycles.
- Experience defining an ICP and developing audience-specific messaging.
- Hands-on familiarity with intent, signal, and demand-generation tools.
- Strong understanding of paid acquisition, budget management, and agency oversight.
- Strong analytical skills and practical experience with attribution, funnel reporting, and pipeline modeling.
- Strong track record of partnering with Sales.
Nice to Have
- Marketing to marketers or experience selling martech, measurement, or analytics products.
- Experience at a company transitioning from mid-market to enterprise.
- Familiarity with ad tech, media buying, and marketing analytics.
- Experience displacing entrenched legacy vendors.
- Early-stage experience building a function from the ground up.
Compensation & Benefits
- Salary: $230,000–$250,000.
- Equity.
- Flexible PTO.
- Health, dental, and vision insurance with multiple plan options.
- Work-from-home stipend.
- Events and offsites.
- Free lunch when working from the office.
- New parent leave.
Skills
Account-Based Marketing, Demand Generation, Pipeline Modeling, Icp Segmentation, Paid Acquisition, Email Marketing, Lifecycle Marketing, Content Marketing, Intent Signals, Marketing Attribution, Funnel Reporting, Marketing Analytics, Ad Tech, Media Buying, AI
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