Head of Marketing
Own and build Nectar Social’s end-to-end marketing function, shaping brand, category positioning, content, demand generation, product marketing, events, and PR for an AI-native social commerce platform. The role requires 5+ years of broad startup marketing experience and exceptional storytelling skills.
About the job
Responsibilities
- Define and evolve Nectar’s brand, positioning, and category narrative across the website, social channels, sales collateral, decks, and press.
- Build and own the content engine, including blog posts, customer stories, launch announcements, thought leadership, and point-of-view content.
- Drive product marketing for Nectar Agent and future launches, including messaging, naming, packaging, launch strategy, and adoption.
- Partner with founders on PR, analyst relations, and earned media.
- Build demand generation across the website, SEO, email, paid experiments, and lifecycle marketing.
- Plan and execute event strategy, including hosted dinners, conferences, and executive roundtables.
- Develop sales enablement materials, customer case studies, and competitive narratives.
- Translate product roadmaps into external storytelling and bring customer and market insights back to product teams.
- Establish marketing analytics, attribution, and reporting.
Requirements
- 5+ years of marketing experience at high-growth B2B SaaS or consumer technology startups.
- 1–2 years in an early-stage Seed or Series A environment building marketing from zero.
- Experience owning multiple marketing functions, including brand, content, demand generation, and product marketing.
- Exceptional writing and storytelling skills, including the ability to explain complex AI and product concepts.
- Understanding of marketing to consumer brands, agencies, or marketing technology buyers; experience in beauty, CPG, retail, or e-commerce is preferred.
- Strong positioning and messaging skills for new or emerging categories.
- Bias toward shipping campaigns and launches independently.
- Fluency with modern AI tools.
- High ownership and comfort with ambiguity, rapid cycles, and direct founder feedback.
Nice-to-haves
- Experience marketing AI, automation, social, creator, or commerce platforms.
- Relationships with marketing, social, or digital leaders at consumer brands.
- Background in journalism, content strategy, or earned media.
- Experience building category-defining narratives.
- Familiarity with Instagram, TikTok, Reddit, and LinkedIn.
- Experience partnering with founders on PR, analyst relations, or executive communications.
Compensation & Benefits
- $175,000–$250,000 annual compensation plus early equity.
- Health, vision, and dental benefits.
- 401(k) match.
- Hybrid work schedule: four days in office, with three flex remote days per quarter after three months.
- $1,000/month housing stipend for living near the office.
- $50/month mobile stipend.
- $50/month internet stipend for remote employees.
- Commuter benefits, including a train stipend or Palo Alto parking permit reimbursement.
- Free lunch in Palo Alto.
Skills
Brand Positioning, Content Marketing, Demand Generation, Product Marketing, SEO, Email Marketing, Paid Marketing, Lifecycle Marketing, Public Relations, Marketing Analytics, AI Tools, Social Media Marketing, Sales Enablement, Competitive Analysis, Google Analytics
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