Head of Marketing
Leads Truv’s demand generation strategy and builds a measurable pipeline engine through paid acquisition, events, integrated campaigns, and experimentation. The role requires 8+ years of B2B marketing experience, strong analytics and enterprise sales-cycle expertise, and experience leading marketing teams.
About the job
Responsibilities
- Own Truv’s demand generation strategy, marketing pipeline targets, and budget.
- Build and optimize paid acquisition across LinkedIn, Google, retargeting, sponsorships, and new channels.
- Own the events strategy, including industry conferences, executive dinners, webinars, and company-hosted events.
- Build integrated campaigns targeting priority accounts and buyer personas.
- Partner with Sales on account targeting, campaign execution, follow-up, and pipeline conversion.
- Test channels, audiences, creative, messaging, and offers to drive growth.
- Own marketing analytics and attribution across CAC, opportunities, pipeline, and revenue.
- Build and manage the internal team, agencies, and partners needed to scale.
Requirements
- 8+ years of B2B marketing experience, ideally in a high-growth SaaS or fintech company.
- Public sector marketing experience, including work with state and federal agencies, preferred.
- Proven success building demand generation programs that produce measurable pipeline and revenue.
- Deep experience with paid acquisition, events, and integrated B2B campaigns.
- Strong analytical skills and experience owning budgets, funnel metrics, attribution, and ROI.
- Understanding of enterprise B2B sales cycles and account-based marketing.
- Hands-on ability to move between strategy and execution.
- Strong partnership skills with a revenue-first mindset.
- Experience building and leading high-performing marketing teams.
Compensation & Benefits
- $180,000–$240,000 salary and equity package.
- Health, dental, and vision benefits.
- 401(k).
- Flexible time off.
- High-impact role with significant ownership.
Skills
Demand Generation, Paid Acquisition, Linkedin Ads, Google Ads, Retargeting, Event Marketing, Integrated Campaigns, Account-Based Marketing, Marketing Analytics, Attribution, Cac Analysis, Funnel Metrics, B2B SaaS, Fintech, Salesforce
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