Marketing Operations Manager
Owns the marketing technology stack, data flows, tracking, automation, and operational processes supporting B2B marketing. The role requires at least five years of experience with Pardot, Salesforce, GA4, ABM and data-enrichment platforms, plus strong analytical and problem-solving skills.
About the job
Responsibilities
- Administer and maintain Pardot (Marketing Cloud Account Engagement), Webflow, Google Analytics 4, 6sense, ZoomInfo, DataGroomr, and Salesforce integrations.
- Implement Pardot automation rules, lead scoring and grading frameworks, forms, email templates, dynamic lists, and audience segments.
- Manage ZoomInfo integrations, data imports, deduplication, contact and account hygiene, and record quality.
- Configure GA4 data streams, event tracking, custom dimensions, conversion goals, attribution reporting, tags, and tracking standards.
- Monitor Pardot/Salesforce sync errors, lead flow, funnel metrics, data flows, and conversion tracking; resolve or escalate issues.
- Manage GDPR/CCPA removal requests and conduct regular database health checks.
- Evaluate, onboard, document, and govern marketing tools, vendors, renewals, and licenses.
- Identify, test, implement, and document AI-powered workflows for content production, campaign execution, data enrichment, and reporting automation.
- Serve as the marketing systems point of contact for Sales, IT, and Revenue Operations.
Requirements
- 5+ years of hands-on experience in Marketing Operations, Revenue Operations, or Demand Generation in a B2B environment.
- Strong proficiency with Pardot, Salesforce CRM, GA4, tag management systems, 6sense or comparable ABM/intent platforms, and ZoomInfo or comparable data enrichment tools.
- Experience with lead scoring, grading, routing, data hygiene, marketing data flows, campaign tracking, and lead/contact management.
- Familiarity with building, documenting, and implementing AI-driven marketing workflows.
- Strong adaptability, problem-solving, analytical, documentation, and cross-functional communication skills.
Preferred Qualifications
- Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant.
- Google Analytics 4 certification.
Compensation
- Annual salary: $110,000-$120,000.
Skills
Pardot, Salesforce, Google Analytics 4, Tag Management Systems, 6Sense, ZoomInfo, Webflow, Datagroomr, Lead Scoring, Data Hygiene, GDPR, CCPA, Marketing Automation, AI Workflows, Utm Tracking
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