Product Marketing Manager
Own product positioning, messaging, and GTM strategy for an AI-native tax automation platform. Drive product launches, competitive intelligence, sales enablement, and cross-functional collaboration between Product and Sales.
About the job
Responsibilities
Drive Strategic Launches & Product Storytelling
- Drive market and competitive intelligence, synthesizing customer insights, buyer behavior, competitive moves, and industry trends to inform product strategy, pricing/packaging, and GTM priorities
- Work closely with Product and Sales teams to help drive go-to-market strategy, positioning, and sales enablement
- Produce enablement collateral including fact sheets, sales slides, videos, discovery questions, talking points and emails
- Own product launches end-to-end: positioning, messaging, GTM strategy, and enablement
Positioning, Messaging & Value Narrative
- Create high-quality product marketing assets, including messaging frameworks, solution briefs, sales decks, website copy, blog posts, case studies, webinars, launch materials, FAQs, competitive positioning, customer proof points, and customer success stories
- Evaluate and establish product descriptions, features, value propositions, and differentiators that resonate across different channels with target ICP
- Iterate on positioning across new markets and segments: US, global, ecommerce, software, venture-backed SaaS, wholesale, CPG, manufacturing, and marketplaces
- Define and refine segmentation and core positioning across products (filings, tax engine, ECM) and personas (founders, finance and tax teams, partners)
Market & Product Marketing Research
- Lead market intelligence efforts including customer research, competitive analysis, segmentation, and trend monitoring to inform product positioning, roadmap influence, and GTM strategy
- Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary
Commercial Innovation Strategy & Enablement
- Develop and maintain a full suite of enablement assets, including battlecards, competitive objection guides, one-pagers, ROI calculators, and email sequences for each stage of the funnel
- Work with Go-To-Market teams to develop and implement programs that support lead generation, customer conversations, engagement, retention, and partner recruitment
- Develop a strong win/loss feedback loop and translate insights into GTM and product decisions
Requirements
- 6+ years of B2B SaaS marketing experience, with strong content strategy and execution capabilities
- 2+ years of experience in fintech, financial services, tax technology, accounting software, compliance technology, or developer tools
- Data- and insights-driven mindset with experience in user analytics, segmentation, and campaign performance measurement
- Genuine enthusiasm for turning analytical insights and creative ideas into successful real-world products with strong sense of ownership
- Natural collaborator across functions; build strong working relationships with sales, product, corporate marketing, and operations
- Pragmatic and outcome-focused; create just enough structure to move fast
- Strong portfolio of product marketing deliverables — positioning docs, solution briefs, white papers, thought leadership, executive content — for IT or enterprise audiences
- Ability to make highly technical subject matter legible and persuasive to IT leaders and executives
Nice-to-Haves
- Experience in fintech, payments, financial infrastructure, or developer tools
- Familiarity with APIs, developer-first products, or technical buyers
- Background at high-growth companies with strong GTM rigor (e.g., Ramp, Rippling)
- Experience positioning platform vs. point solutions
- Early-stage experience (0→1 or 1→10) building PMM foundations from scratch
- Strong intuition for what makes products "click" with both technical and non-technical audiences
- Comfort working directly with founders and influencing company-level strategy
- Former founder experience
Compensation & Benefits
- Competitive salary and equity
- Full medical, dental, and vision coverage
- Wellness perks (Headspace, Peloton One App)
- 401(k)
- Lunch and snacks in office
- Regular team offsites and company events
Skills
B2B Saas Marketing, Product Marketing, Competitive Intelligence, Go-to-Market Strategy, Sales Enablement, Positioning & Messaging, Market Research, Content Strategy, Battlecards, ROI Analysis, Fintech, Api Products
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