Senior Marketing Operations Manager
Senior marketing operations leader responsible for architecting B2B GTM systems, automating lead and revenue workflows, and improving attribution, pipeline velocity, and partner operations. Requires 4+ years in Marketing or Revenue Operations and hands-on Salesforce, Marketo, and LeanData experience.
About the job
Responsibilities
- Own and evolve the GTM systems architecture, integrating Salesforce, Marketo, LeanData, ZoomInfo, Qualified, Outreach, and Clay.io.
- Design, govern, and optimize LeanData workflows for routing, prioritization, handoffs, and conversion logic across Marketing, SDR, and Sales.
- Develop an operational roadmap for B2B demand generation, account-based marketing, and partner-led growth using automation, improved data flows, and AI-powered insights.
- Build automated lifecycle processes for lead scoring, enrichment, qualification, and cross-functional handoffs using LeanData, Zapier, Clay, Segment, and AI agents.
- Implement agentic workflows in Outreach and Salesforce to improve SDR productivity.
- Manage data governance across Salesforce, Marketo, and Segment to ensure reliable attribution, reporting, and pipeline visibility.
- Create AI-informed dashboards and reporting for pipeline performance, lead velocity, conversion, campaign effectiveness, and partner impact.
- Partner with Revenue Operations, Sales Systems, and Engineering to reduce manual work and improve efficiency.
- Support partner and VAR motions through automated attribution, routing, partner engagement workflows, and integrated co-marketing processes.
- Evaluate new tools, AI capabilities, and operational improvements for the GTM infrastructure.
Requirements
- 4+ years of experience in Marketing Operations or Revenue Operations supporting B2B sales-led funnels.
- Hands-on experience administering Marketo, Salesforce, and LeanData.
- Expertise in lead routing, lead-to-account matching, and data orchestration workflows using LeanData or similar tools.
- Experience designing automated workflows, operational processes, and scalable cross-system integrations.
- Experience with AI-driven tools or agentic workflows for automating SDR tasks, enriching lead data, or accelerating GTM execution.
- Strong analytical, system design, and documentation skills.
- Ability to translate business needs into scalable technical workflows.
- Experience collaborating with Sales, SDR, Revenue Operations, and Systems or Engineering teams.
Nice to have
- FinTech or enterprise B2B SaaS experience.
- Familiarity with conversational marketing or ABM platforms such as Qualified.
- Experience with LeanData and Outreach for lead routing and SDR/BDR workflows.
- Experience with paid funnel operations, including Google Ads or LinkedIn Ads.
- Understanding of partner or VAR operational workflows and attribution logic.
- Experience designing scalable integrations with Segment, Zapier, or Workato-style platforms.
Compensation
- Expected salary range: $134,696–$168,370 base salary.
- Equity and other compensation may be provided depending on the position.
Skills
Salesforce, Marketo, Leandata, ZoomInfo, Qualified, Outreach, Clay, Zapier, Segment, AI Agents, Lead Routing, ABM, Google Ads, Linkedin Ads, Workato
Similar jobs
Revenue Operations jobs
Cohere
New York, NYLeads sales operations strategy and execution, optimizing CRM, pipeline processes, forecasting, and performance analytics to support revenue growth. Requires 8+ years of experience, strong Salesforce and analytical skills, and executive-level communication.
Pomelo Care
United States
Leads pricing, billing architecture, client onboarding, technology optimization, analytics, and denial strategy for healthcare revenue cycle operations. Requires 5+ years of healthcare RCM experience, strong billing and coding expertise, advanced spreadsheet skills, and cross-functional project leadership.
Socure
New York, NYLeads strategic and revenue operations for Socure’s Tier 1 Banks segment, acting as a chief-of-staff-style force multiplier for pod leadership. The role combines GTM execution, financial analysis, cross-functional coordination, pipeline rigor, and AI-enabled process improvement.
Drata
San Francisco, CA
Leads the strategy, architecture, and optimization of Drata’s marketing technology ecosystem, including CRM integrations, lead routing, data governance, and automation. The role requires 7+ years of relevant platform experience and strong expertise in marketing operations and data integrations.
New York, NY
Leads data-driven strategy, business analysis, and operational initiatives for Pinterest’s North America Enterprise Sales organization. Requires 7+ years in analytical strategy and operations, strong quantitative skills, and the ability to use and validate AI tooling.