Senior Platform Operations Manager
Leads the strategy, architecture, and optimization of Drata’s marketing technology ecosystem, including CRM integrations, lead routing, data governance, and automation. The role requires 7+ years of relevant platform experience and strong expertise in marketing operations and data integrations.
About the job
Responsibilities
- Own the marketing technology stack, including HubSpot, Salesforce integrations, LeanData, Qualified, 6sense, and attribution tooling.
- Drive technology roadmap, implementation, integrations, performance, and evaluation of new tools.
- Architect scalable infrastructure supporting pipeline acceleration, attribution, scoring, and personalized engagement.
- Translate lead management and routing requirements into system logic.
- Implement and manage lead assignment rules, SLAs, escalation flows, and scoring models.
- Partner with Sales Operations and Marketing Operations to optimize routing speed, accuracy, and fairness.
- Ensure data quality, enrichment, normalization, and compliance across platforms.
- Monitor data pipelines and troubleshoot cross-system discrepancies.
- Establish governance for platform changes, including documentation, QA, and release management.
- Serve as the marketing technical lead for cross-functional GTM projects, launches, sales handoff optimization, and analytics integration.
- Identify automation opportunities to improve efficiency and reduce manual work.
- Use AI and machine learning capabilities to improve targeting, scoring, and predictive analytics.
- Monitor and report on system health, performance metrics, and process efficiency.
Requirements
- 7+ years of experience with HubSpot, Salesforce, 6sense, LeanData, and other prospecting tools.
- Deep expertise in marketing automation, CRM systems, and data integration tools.
- Strong understanding of lead lifecycle management, funnel stages, routing logic, and attribution models.
- Experience with API integrations, custom workflows, and marketing data schemas.
- Strong organizational and project management skills.
- Exceptional attention to detail.
- Ability to manage competing priorities in a results-driven environment.
Benefits and Compensation
- Base salary range: $135,000–$207,000 USD annually.
- Stock equity and potential additional total compensation.
- Employer-paid medical, dental, and vision coverage, wellness benefits, and healthcare concierge services.
- 401(k), company-paid life and disability insurance, and tax-advantaged spending accounts.
- Paid parental leave after six months, plus fertility and family-building benefits.
- Professional and personal development stipends and internal learning opportunities.
- Flexible vacation policy and paid holidays.
Skills
HubSpot, Salesforce, 6Sense, Leandata, Qualified, Marketo, Segment, Workato, API Integrations, Marketing Automation, Crm Systems, Lead Routing, Attribution Models, Custom Workflows, Machine Learning
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