Senior Marketing Systems and Automation Manager

Responsibilities

Run marketing operations

• Own day-to-day marketing operations, including intake, campaign operations, lead flow, and provisioning.
• Direct a distributed contractor bench across architecture, development, and execution.
• Maintain operational rigor while automating repeatable work.

Governance and systems standards

• Own global data governance and standards for taxonomy, naming, integrations, and access.
• Govern lead scoring, lifecycle, and multi-touch attribution as documented, version-controlled sources of truth.
• Define and manage logic change controls, reviews, and auditability.

Automation and orchestration

• Use Cloudflare OS as the orchestration hub for intake, provisioning, data hygiene, consent, and reporting workflows.
• Identify opportunities for automation, scope and prioritize builds, and drive implementation.
• Design globally consistent systems that support regional and team-specific needs.
• Measure reductions in manual operational work while maintaining service quality.

Systems architecture

• Partner with Engineering and Digital Marketing on data-layer schema and identity resolution for a unified account view.
• Set architectural direction for the MarTech ecosystem and unified data layer.
• Support renew, replace, and sunset decisions across the marketing technology portfolio.

Cross-functional partnership

• Serve as the senior marketing systems partner to BizApps, IT, Engineering, and Business Intelligence.
• Own MarTech budget stewardship with Finance and Procurement.
• Partner with Paid Media, Growth, Web, and AEO/SEO teams.

First-year outcomes

• Smooth operation of marketing operations with no degradation in lead flow or campaign delivery.
• A documented single source of truth for custom models with change control.
• Measurable reduction in manual work through Cloudflare OS automation.
• A rationalized tool portfolio with clear renew, replace, and sunset decisions.
• An Engineering-aligned data-layer schema supporting automation.
• Successful implementation of digital engine personalization grounded in MarTech stack design.

Requirements

• 8+ years of hands-on experience running day-to-day marketing operations, including intake, campaign operations, lead flow, and provisioning.
• Proven success identifying, scoping, and driving automation and orchestration that reduced manual work.
• Strong command of data governance, change control, lead lifecycle, lead scoring, and multi-touch attribution.
• Significant experience operating B2B marketing technology stacks, ideally at enterprise scale.
• Deep hands-on expertise with marketing automation and CRM platforms such as Marketo and Salesforce, including integration architecture.
• Experience building standardized systems that support regional or team-specific needs.
• Experience with identity resolution and unified data layers across marketing and engineering systems.
• Ability to work as a peer with Engineering, IT, Business Intelligence, and Procurement partners.
• Vendor and budget management experience, including tool rationalization.
• Experience leading teams or directing contractors and vendors.
• Systems-thinking approach with a focus on automating repeatable work.

Nice to have

• Server-side tracking and edge technologies such as Zaraz.
• Customer data platforms and consent or privacy frameworks such as GDPR and CCPA.
• Account-based marketing platforms such as Demandbase and intent-data ecosystems.
• Signal-driven, cookieless, and real-time personalization architectures.
• Experience standing up internal automation platforms or replacing SaaS tools with internal builds.

Compensation and benefits

• Compensation may be adjusted depending on work location.
• Bay Area-based hires: estimated annual salary of $134,000–$184,000.
• NYC-based hires: estimated annual salary of $126,000–$176,000.
• Eligible to participate in Cloudflare’s equity plan.
• Cloudflare offers a complete benefits package.