Head of Brand Marketing

Responsibilities

• Work closely with the CMO and senior leadership on the brand's long-term evolution
• Bring the brand to life in a clear, compelling, and deeply customer-centered way; champion bold ideas and high standards
• Own Pigment's visual and creative identity; drive consistency across every customer touchpoint
• Own the development and governance of naming and nomenclature across products and experiences
• Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with the company's purpose
• Lead the in-house creative team: responsible for their development, creative output, and team culture; set and hold the quality bar
• Personally build: design campaign assets, write brand narrative sections, or art-direct shoots as needed
• Use AI as an operating principle to drive efficiencies and scale without sacrificing quality
• Drive the operating model for creative work review, input stages, and final approval
• Own agency and freelance relationships at strategy and execution level; manage iterative design development across multi-stakeholder projects
• Define how brand health is tracked: distinctiveness, awareness, branded search trends, and influence

Requirements

• 10 years of experience in brand strategy (in-house or agency) with at least 3 years owning brand direction at a company with a defined visual identity
• Experience within a high-growth B2B or SaaS environment and a portfolio of B2B or enterprise brand work, including work you personally made
• Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter
• Can distill complex products and market dynamics into a clear, compelling narrative
• Know how to influence without authority and build strong partnerships with creative leads
• Direct experience leading and developing in-house designers
• A track record of managing creative agency relationships
• Experience building or overhauling creative review and approval processes
• Hands-on AI fluency in a creative workflow

Nice-to-Haves

• Portfolio includes work you personally made, not only work you directed
• AI-fluent in practice: use AI tools for prototyping, expanding output, and speed; formed clear opinions about when they add value

Benefits

• Competitive package
• Stock options
• Trust and flexible working hours
• Company offsite every year
• Brand new offices in major cities
• High-end equipment
• Remote-friendly environment