Head of Brand Marketing
Lead brand strategy and creative direction for a high-growth B2B SaaS company. Own visual identity, campaigns, in-house creative team, and agency relationships while driving brand consistency and health measurement.
About the job
Responsibilities
- Work closely with the CMO and senior leadership on the brand's long-term evolution
- Bring the brand to life in a clear, compelling, and deeply customer-centered way; champion bold ideas and high standards
- Own Pigment's visual and creative identity; drive consistency across every customer touchpoint
- Own the development and governance of naming and nomenclature across products and experiences
- Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with the company's purpose
- Lead the in-house creative team: responsible for their development, creative output, and team culture; set and hold the quality bar
- Personally build: design campaign assets, write brand narrative sections, or art-direct shoots as needed
- Use AI as an operating principle to drive efficiencies and scale without sacrificing quality
- Drive the operating model for creative work review, input stages, and final approval
- Own agency and freelance relationships at strategy and execution level; manage iterative design development across multi-stakeholder projects
- Define how brand health is tracked: distinctiveness, awareness, branded search trends, and influence
Requirements
- 10 years of experience in brand strategy (in-house or agency) with at least 3 years owning brand direction at a company with a defined visual identity
- Experience within a high-growth B2B or SaaS environment and a portfolio of B2B or enterprise brand work, including work you personally made
- Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter
- Can distill complex products and market dynamics into a clear, compelling narrative
- Know how to influence without authority and build strong partnerships with creative leads
- Direct experience leading and developing in-house designers
- A track record of managing creative agency relationships
- Experience building or overhauling creative review and approval processes
- Hands-on AI fluency in a creative workflow
Nice-to-Haves
- Portfolio includes work you personally made, not only work you directed
- AI-fluent in practice: use AI tools for prototyping, expanding output, and speed; formed clear opinions about when they add value
Benefits
- Competitive package
- Stock options
- Trust and flexible working hours
- Company offsite every year
- Brand new offices in major cities
- High-end equipment
- Remote-friendly environment
Skills
Brand Strategy, Brand Identity, Creative Direction, Visual Design, Campaign Development, Agency Management, In-House Team Leadership, AI Tools, B2B Marketing, Saas Marketing
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