Senior Content Marketing Manager
Own Tulip’s B2B content strategy and execution across editorial, campaign, sales enablement, and event content. The role requires 5–8+ years of technical or SaaS content marketing experience, strong writing and editorial judgment, revenue orientation, and hands-on use of AI workflows.
About the job
Responsibilities
Editorial strategy and program ownership
- Own the content strategy, including the editorial calendar, formats, distribution approach, and performance framework connecting content to pipeline.
- Create content across thought leadership, customer stories, campaign assets, social media, and sales enablement formats.
- Manage agency and freelance contributors.
- Partner with Product Marketing to translate vertical positioning, product launches, and launch narratives into buyer-focused content.
Commercial content and sales partnership
- Work with Demand Generation to develop campaign content that drives net-new pipeline.
- Measure content contribution to sourced and influenced revenue.
- Build practical sales enablement content that improves how sales representatives communicate the company’s story.
- Own content for flagship events, customer events, and major product launches.
AI-assisted content operations
- Build AI-assisted editorial workflows, including research pipelines, drafting systems, repurposing frameworks, and distribution automation.
- Establish standards for AI use in content work and evaluate, adopt, and operationalize effective tools and processes.
- Identify where human judgment remains essential.
- Track content performance and use data to improve formats, conversion, sales adoption, and content gaps.
Requirements
- 5–8+ years of B2B SaaS or technical content marketing experience.
- Portfolio spanning thought leadership, campaign content, and full-funnel programs.
- Track record of owning content programs end to end and connecting them to pipeline and revenue outcomes.
- Strong editorial judgment and writing skills for technical and business audiences.
- Experience partnering with Product Marketing and Demand Generation to translate positioning into effective content.
- Demonstrated use of AI to materially improve content output or economics.
Benefits
- Company equity.
- Health, dental, vision, disability, life insurance, AD&D, FSA, commuter benefits, parental leave, and 401(k).
- Flexible work schedule and unlimited vacation policy.
- Virtual company events and happy hours.
- Fitness subsidies.
- Dog-friendly office.
Skills
B2B SaaS, Content Marketing, Editorial Strategy, Thought Leadership, Campaign Content, Sales Enablement, Product Marketing, Demand Generation, Pipeline Marketing, Revenue Attribution, Artificial Intelligence, Content Operations, Content Analytics, Technical Writing
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