Senior Demand Generation Content Writer
Creates and scales campaign content kits for technical B2B audiences in regulated markets, spanning nurture, events, social, video, and search. Requires 5+ years of demand-generation writing experience, strong campaign execution skills, and familiarity with marketing automation tools.
About the job
Responsibilities
- Own execution of derivative content kits for campaigns end-to-end, including landing pages, email and nurture sequences, ad copy, benchmark briefs, webinar abstracts, seller-ready one-pagers, whitepapers, and LinkedIn posts.
- Translate campaign messaging into audience-specific copy across verticals, buyer roles, and funnel stages.
- Support event content for industry conferences and the company user conference, from pre-show outreach and registration copy through session promotion and post-event follow-up.
- Own the social editorial calendar and publishing, including cadence, queue, creative, copy, and new video strategies.
- Build and maintain a partner proof library containing case studies, reference stories, quotes, retrospective one-pagers, and win narratives.
- Develop campaign video content for YouTube using a test-and-refine approach.
- Execute AEO and SEO work across demand-generation properties and support the broader search program.
- Measure work against conversion, engaged accounts, raised hands, and sourced pipeline.
Requirements
- 5+ years of experience writing marketing content, primarily in demand generation or growth-focused roles.
- Experience producing a complete campaign kit from a single anchor asset.
- Ability to write for technical B2B audiences in regulated industries such as fintech, financial services, risk, payments, or security.
- Ability to convert subject-matter-expert input into compelling copy.
- Ability to manage deadlines across concurrent campaigns in a fast-paced environment with shifting priorities.
- Experience writing about technical products creatively within an established brand voice.
- Experience working in a fast-growth startup and an emerging-market content team.
- Experience developing messaging for both emerging and established markets.
- Legally authorized to work in the United States and currently residing in the United States.
- Experience with marketing automation and tools such as HubSpot, Semrush, Canva, and WordPress.
- Able to use AI as a supporting tool without relying on it as the primary writing source.
Nice-to-haves
- Background in fraud, identity, credit risk, trust and safety, or lending.
Compensation and Benefits
- Employer-paid group health insurance for employees and dependents.
- 401(k) plan with employer match.
- Flexible paid time off.
- Regular company-wide in-person events.
- Home office stipend.
Skills
Demand Generation, Content Marketing, Marketing Automation, HubSpot, Semrush, Canva, WordPress, SEO, Aeo, LinkedIn, Youtube, Email Marketing, Campaign Management
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