Head of Americas Field Marketing
Leads Americas field marketing team to architect regional strategies, execute events and programs driving enterprise pipeline and revenue. Partners with sales, optimizes outcomes via analytics and dashboards, manages remote team and budgets in high-growth environment.
About the job
What You’ll Do
Strategic Leadership & Revenue Growth
- Architect the Theater Strategy: Develop comprehensive marketing plans across regions, segments, and industries to both land and expand in the largest enterprise accounts.
- Deliver theatre growth plans: Build differentiated strategies, scalable programs, and world class events across buying personas and industries, delivering at-scale and account-based tactics. You also won’t be afraid to jump in and execute alongside your team!
- Galvanize Sales Partnerships: Act as a trusted strategic advisor to Sales and Inside Sales Leadership through compelling executive presentations, insights-driven recommendations, and business reviews.
- Outcome Optimization: Track lead flow from initial touchpoint to closed-won revenue. Partner with Sales Ops to refine conversion metrics and maximize ROI.
Team Orchestration & Development
- Lead a Remote Fleet: Manage and mentor a geographically dispersed team. You’ll be responsible for hiring, onboarding, and fostering a culture of high performance and continuous learning.
- Drive cultural excellence: Foster a culture of innovation, accountability, data-driven decision-making, and collaborative execution across geographically distributed teams.
- Develop future leaders: Own talent strategy including succession planning, career pathing, and leadership development to build bench strength for sustained growth.
- Cross-Functional Advocacy: Serve as the "voice of the theater" back to Corporate Marketing to ensure regional needs are met and global initiatives are successfully localized.
Analytics, Insights & Business Acumen
- Establish executive-level reporting: Build comprehensive dashboards and KPI frameworks that track pipeline, program ROI, and business impact.
- Drive data-informed strategy: Leverage analytics to identify growth opportunities, optimize resource allocation, measure program effectiveness, and demonstrate marketing's contribution to revenue.
- Continuously optimize: Develop feedback loops and refinement processes that improve investment efficiency and program performance.
- Budget Ownership: Manage the Americas roll-up budget, ensuring every dollar is allocated toward high-impact activities.
Your DNA
Proven people leader: 10+ years of progressive leadership experience with a track record of building, scaling, and inspiring high-performing marketing teams.
Coaching excellence: Demonstrated ability to develop talent, drive career growth, and create environments where top performers thrive.
Change management prowess: Ability to lead organizational transformation, drive adoption of new processes, and navigate ambiguity in fast-paced, high-growth environments.
The Data Storyteller: You don't just report numbers; you provide insights. You are fluent in the metrics that drive the business.
The Communicator: Exceptional presentation skills. You can build trust with C-suite executives and external partners alike.
Technical & Tactical Toolkit
- Mobility: Ability to travel as needed to support theater events and team meetings.
Skills
Dashboards, Kpi Frameworks, Analytics, Salesforce, Pipeline Tracking, ROI Analysis, Budget Management, Executive Presentations, Data Visualization, Marketing Automation
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