Partner Marketing

Responsibilities

• Own and scale the partner marketing strategy, including co-marketed campaigns and events that generate partner-sourced and partner-influenced pipeline.
• Build the co-marketing motion across cloud providers, foundation model providers, systems integrators, and strategic technology or AI partners.
• Develop joint marketing plans, positioning, and campaigns with strategic partners.
• Launch end-to-end joint programs, including executive dinners, roadshows, webinars, co-hosted events, and third-party conferences.
• Partner with Partner Sales to identify strategic partners, align target account lists, and maximize partner contribution.
• Manage partner engagement and accountability for qualified prospects, joint outreach, and measurable pipeline.
• Create partner enablement materials such as pitch decks, one-pagers, positioning and competitive guides, and solution briefs.
• Establish and manage the MDF operating model, including intake, prioritization, budget allocation, approvals, and ROI optimization.
• Coordinate partner presence at company and third-party flagship events, including messaging, audience targeting, and customer engagement.
• Develop attribution frameworks and reporting for partner-sourced attendance, pipeline, and program performance.
• Collaborate with Partnerships/Alliances, Product Marketing, and Field Marketing on campaign strategy, account engagement, and follow-up execution.
• Use AI and automation to improve partner engagement, campaign execution, reporting, and operational efficiency.

Requirements

• 6+ years of experience in partner marketing, channel marketing, alliances, field marketing, or a related go-to-market function.
• Experience at a high-growth B2B SaaS or technology company.
• Proven ability to build partner or channel marketing programs from zero into repeatable, pipeline-generating motions.
• Experience developing account-based partner marketing strategies with Partner or Channel teams.
• Strong understanding of partner ecosystems, joint go-to-market programs, and partner-led demand generation.
• Strong campaign development skills and ability to translate product value into clear partner value propositions.
• Analytical discipline, including pipeline attribution, CRM workflows, and revenue-focused reporting.
• Exceptional project and stakeholder management skills, with the ability to influence cross-functional teams and external partners.
• Excellent written and verbal communication skills.
• Regular use of AI tools to improve campaign execution, automate workflows, accelerate analysis, and increase productivity.
• Familiarity with Salesforce, marketing automation platforms such as HubSpot or Marketo, and event management tools.