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CardlessCardlessSan Francisco, CA

Director, Product Marketing

First-hire Product Marketing Director at Cardless, a fintech building credit card infrastructure for brands. Own market positioning, website narrative, sales collateral, and GTM launches for both enterprise partners and consumers. Requires 5-8+ years PMM experience, strong writing, and hands-on execution in a B2B2C environment.

Salary not listed
On-site5+ YOEProduct Marketing

About the role

Responsibilities

  • Define and sharpen market positioning against competitors, translating into narratives for both enterprise partners and consumers.
  • Own content strategy, structure, and copy for cardless.com; direct design and engineering resources to execute changes.
  • Ensure consistent storytelling across all public-facing surfaces including website, decks, and one-pagers.
  • Build and maintain sales collateral such as pitch decks, one-pagers, case studies, competitive battlecards, and RFP boilerplate.
  • Partner closely with Business leadership to iterate collateral based on real deal outcomes.
  • Turn partner wins into credible case studies and proof points.
  • Plan and execute go-to-market for new products, features, and partnerships, including press, content, and sales enablement.
  • Drive external content like blog posts, LinkedIn messaging, and support PR/speaking opportunities.
  • Prioritize and sequence launches for optimal market impact.
  • Direct contract designers and agencies on graphics and creative assets.

Requirements

  • 5–8+ years in product marketing with ownership of positioning and messaging at a B2B or B2B2C company.
  • Track record of owning both company website and sales collateral from the same narrative.
  • Strong writer able to translate complex financial/technical products into clear stories for enterprise buyers and consistent consumer-facing card marketing.
  • Hands-on builder who writes decks and first drafts themselves.
  • Experience working directly and iteratively with sales/partnerships teams to rebuild collateral based on live conversations.
  • Comfortable directing outside design/creative resources.
  • Narrative and positioning craft: ability to craft sharp, defensible POV on why the product wins.
  • Two-audience fluency in B2B2C: shift between enterprise executives and consumer experiences.
  • Persuasive writing across decks, web copy, one-pagers.
  • Sales partnership: spend time in the room with BD and Account Management.
  • Strong design direction without executing in tools like Figma.
  • High judgment and autonomy as the first PMM hire building the function from scratch.

Nice-to-Haves

  • Fintech, payments, or card issuing experience.

Skills

Product Marketingmarket positioningmessagingsales collateralwebsite content strategygo-to-marketCompetitive Analysisb2b2c marketingFintechPaymentscard issuing

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