Director, Product Marketing, GTM Strategy
Build and lead Fleetio's commercialization and GTM function from the ground up. Own product messaging, positioning, repeatable sales plays, launch frameworks, and cross-functional alignment between Product, Sales, Marketing, and Customer Success to drive adoption and revenue for new SaaS innovations.
About the job
GTM Strategy & Commercialization
- Create repeatable frameworks that consistently bring new products to market.
- Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.
- Partner with Product leadership to ensure commercialization begins early in the product lifecycle.
- Establish scalable launch readiness processes.
- Help shape pricing, packaging, and monetization strategies.
Messaging, Positioning & Value Selling
- Own corporate messaging framework and customer value narrative.
- Develop positioning that shifts conversations from features to business outcomes.
- Create messaging frameworks for company, platform, products, industries, and initiatives.
- Build the First Call Deck and foundational sales messaging.
- Develop solution narratives for Maintenance, AI, Fleet Intelligence, Telematics, and Partnerships.
- Ensure messaging consistency across all teams.
Sales Plays & Enablement
- Build repeatable sales plays to create pipeline and win deals.
- Partner with Sales Enablement on playbooks, talk tracks, discovery guides, objection handling, and value-selling content.
- Integrate messaging into MEDDPICC and other sales methodologies.
- Develop vertical and industry-specific sales assets.
- Maintain centralized repository of GTM assets.
- Iterate materials based on customer feedback.
Cross-Functional Leadership
- Act as connective tissue between Product, Marketing, Sales, Customer Success, Partnerships, and Executive Leadership.
- Build repeatable GTM planning rhythms.
- Align teams around priorities, milestones, launch plans, and outcomes.
- Partner with Demand Generation on campaigns.
- Support partner commercialization through joint programs.
Building the Function
- Establish the commercialization function from the ground up.
- Define operating processes, templates, and best practices.
- Scale through AI, automation, and repeatable systems.
- Hire, coach, and develop a high-performing team.
- Foster experimentation, learning, ownership, and measurable impact.
Requirements
- 10+ years in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing in B2B SaaS.
- Experience building commercialization, product marketing, or GTM programs from scratch.
- Expertise in positioning, messaging, value frameworks, and sales enablement.
- Experience partnering with executive leadership, Product, Sales, Enablement, and Marketing.
- Proven ability to translate product innovation into commercial success.
- Experience creating repeatable GTM operating models and launch processes.
- Excellent executive communication and storytelling skills.
- Familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology.
- Builder's mindset with experience creating structure and scaling teams.
Nice-to-Haves
- Familiarity with fleet management, maintenance, AI, Fleet Intelligence, Telematics, or related domains.
Skills
Product Marketing, Go-to-Market Strategy, Commercialization, Messaging, Positioning, Sales Enablement, Sales Plays, Value Selling, MEDDPICC, Salesforce, Gong, Highspot, Notion, AI Tools
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