Senior Lifecycle Marketing Manager
Senior Lifecycle Marketing Manager responsible for strategizing, executing, and optimizing data-driven lifecycle communications and campaigns for GitLab’s product-led and self-service users to drive activation, conversion, and revenue growth. Requires 5+ years in lifecycle/email/growth marketing, expertise in Marketo or Iterable, and strong cross-functional collaboration skills.
About the job
What You’ll Do
- Create, monitor, and improve automated lifecycle journeys and triggers with static and dynamic content to educate, activate, and convert product-led and self-service users.
- Lead the creation and implementation of lifecycle campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization.
- Develop programs that support free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths.
- Partner with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams to align on audience strategy, messaging, handoffs, and measurement.
- Use performance insights to identify gaps, recommend improvements, and continuously optimize lifecycle programs.
- Act as an email marketing SME, helping the team apply best practices across creative, segmentation, personalization, deliverability, testing, and execution.
What You’ll Bring
- 5+ years of lifecycle, email, CRM, or growth marketing experience, preferably at a B2B SaaS or product-led growth company.
- Strong experience building and optimizing nurture programs, automated journeys, and trigger-based lifecycle campaigns.
- Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs.
- Expertise in Marketo or Iterable, including audience segmentation, smart lists, email templates, dynamic content, testing, and QA.
- Strong email marketing expertise, including copywriting, editing, personalization, experimentation, and performance optimization.
- Experience using campaign, funnel, or product engagement data to identify opportunities and improve results.
- Strong cross-functional coordination skills, with experience partnering across Growth, Sales, Marketing Ops, Data, Product Marketing, and regional teams.
- High attention to detail across audience logic, segmentation, QA, personalization, localization, and reporting.
- Working knowledge of HTML and CSS for email design or troubleshooting.
Nice-to-Haves
- Working knowledge of HTML and CSS for email design or troubleshooting.
Skills
Lifecycle Marketing, Email Marketing, Marketo, Iterable, CRM, Growth Marketing, Nurture Programs, Audience Segmentation, HTML, CSS, Copywriting, A/B Testing, Data Analysis
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