Senior Manager, Events Marketing
Leads the strategy, execution, and measurement of corporate, experiential, partner, recruiting, and internal events. Requires 7+ years of event management experience, strong project and budget management skills, executive communication, and the ability to demonstrate measurable event ROI.
About the job
Responsibilities
- Develop and execute the annual events strategy and calendar based on company goals.
- Design creative event concepts that strengthen the brand and create memorable experiences for customers, partners, candidates, and employees.
- Serve as the central events partner for cross-functional teams and pod leads.
- Plan and deliver conferences, trade shows, restaurant launches, customer events, executive dinners, networking events, sponsorships, and brand activations.
- Support recruiting and employer brand events, including university programs, tech meetups, hackathons, and community partnerships.
- Lead internal events such as all-hands meetings, company celebrations, leadership offsites, and team events.
- Manage event budgets, vendors, venues, logistics, travel, production, and on-site execution.
- Define success metrics, track event ROI, analyze performance, and optimize future events.
- Develop scalable event playbooks, templates, and processes while maintaining brand standards and measurable outcomes.
Requirements
- 7+ years of experience managing corporate, marketing, experiential, or brand events.
- Proven track record creating innovative, high-impact events with measurable business results.
- Experience working across multiple cross-functional teams in a fast-paced, high-growth environment.
- Strong project management, organizational, communication, and stakeholder management skills.
- Experience managing significant event budgets and external vendor relationships.
- Commercial mindset with the ability to measure, analyze, and communicate event ROI.
- Experience working directly with senior executives.
- Ability to operate with ambiguity, balance competing priorities, and execute ideas effectively.
- Willingness to travel as required.
Nice to Have
- Startup or high-growth technology company experience.
- Experience in a pod-based or matrix organization.
- Hospitality, restaurant, fintech, or marketplace experience.
- Experience with Cvent, Bizzabo, Splash, or similar event management platforms.
- Familiarity with Salesforce and HubSpot.
Compensation
- $120,000–$140,000 base salary plus benefits.
Skills
Event Strategy, Event Management, Project Management, Budget Management, Vendor Management, ROI Analysis, Cvent, Bizzabo, Splash, Salesforce, HubSpot, Marketing Automation
Similar jobs
Growth Marketing jobs
Retell AI
Redwood City, CAOwns end-to-end SEO strategy for search and AI discovery channels, building scalable content systems, programmatic SEO, and leveraging AI for content generation and optimization. Requires 3+ years SEO experience driving 10x growth and hands-on execution.
Siftstack
San Francisco, CA
Own Sift’s field marketing, events, community, and employer-brand programs while turning in-person activity into measurable pipeline and online content. The role requires 4+ years of relevant experience, a Bay Area hard-tech network, strong operational execution, and comfort with both brand and funnel attribution.
Sprig
San Francisco, CA
Owns end-to-end execution of field events, conferences, and hosted experiences while coordinating vendors, speakers, and cross-functional teams. Requires 2–4 years of event or B2B marketing experience, strong project management, and willingness to work onsite four days weekly.
Replit
Foster City, CA
Own Replit’s zero-to-one AEO, GEO, and SEO acquisition strategy across AI assistants and traditional search. The role combines hands-on technical SEO, content and citation programs, experimentation, measurement, and cross-functional leadership to grow organic traffic, signups, and revenue.
PagerDuty
San Francisco, CA
Leads strategy, planning, and execution for hosted and sponsored B2B events, partnering with marketing, sales, and product teams to drive pipeline and customer acquisition. Requires 7+ years of relevant experience, including 5+ years managing large-scale events.