Marketing Events Lead
Owns end-to-end execution of field events, conferences, and hosted experiences while coordinating vendors, speakers, and cross-functional teams. Requires 2–4 years of event or B2B marketing experience, strong project management, and willingness to work onsite four days weekly.
About the job
Responsibilities
- Own end-to-end execution of field events, conferences, and Sprig-hosted experiences, including planning, venue coordination, vendors, budgets, timelines, and on-site execution.
- Attend flagship Experience Research Events and occasional dinners or prospecting events to evaluate performance and inform future strategy.
- Partner with Sales and Marketing to align events with business goals, drive attendance, and ensure pre- and post-event follow-through.
- Manage direct mail and gifting programs tied to enterprise campaigns, events, and customer engagement.
- Support integrated campaign launches by coordinating marketing assets, communications, and program timelines.
- Track event performance and surface insights to improve programs and investment.
- Collaborate across Marketing, Sales, and Operations to deliver high-quality attendee experiences and measurable business impact.
- Support broader marketing and pipeline-driving efforts as needed.
Requirements
- 2–4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role.
- Experience independently managing events or programs from planning through execution.
- Willingness and ability to work on-site four days per week.
- Strong project management skills with the ability to manage multiple events, deadlines, and stakeholders simultaneously.
- Excellent communication and collaboration skills.
- Ability to coordinate vendors, speakers, partners, and internal stakeholders.
- Highly detail-oriented and proactive, with strong judgment and problem-solving skills.
- Enthusiasm for events, community building, and memorable in-person experiences.
- Ability to thrive in a fast-paced startup environment.
- Willingness to travel up to 10%.
Nice to Have
- Experience with B2B or SaaS marketing programs.
Compensation and Benefits
- Base salary: $115,000–$140,000.
- Competitive employee equity.
- 401(k) program.
- Medical, dental, and vision benefits.
- FSA/HSA benefits.
- $175/month commuter benefit.
- Additional wellbeing benefits.
- Flexible paid time off.
- Paid parental leave.
- Professional development stipend.
- Hybrid office policy.
- Daily lunch and dinner.
Skills
Event Marketing, Field Marketing, Experiential Marketing, Project Management, Vendor Management, Budget Management, Campaign Management, Direct Mail, Event Analytics, B2B Marketing, Saas Marketing, Stakeholder Management
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