Field Marketing & Growth Lead
Own Sift’s field marketing, events, community, and employer-brand programs while turning in-person activity into measurable pipeline and online content. The role requires 4+ years of relevant experience, a Bay Area hard-tech network, strong operational execution, and comfort with both brand and funnel attribution.
About the job
Responsibilities
- Own the annual event calendar, budget, and return on investment; apply event scoring to booths, walks, and passes.
- Build and run owned events including dinners, roundtables, and hosted formats.
- Establish a recurring San Francisco community program for the Bay Area hardware and autonomy community.
- Turn hosted and attended events into clips, photos, and Twitter posts.
- Grow the company’s Twitter presence and enable employees to post alongside the company account.
- Partner with RevOps to improve attribution and report opportunity and event-sourced pipeline metrics.
- Systematize booth execution, including assets, shipping and staffing runbooks, collateral, lead capture, and 48-hour follow-up.
- Develop employer-brand programs such as Working at Sift and Why I Joined, featuring engineers in content.
- Own speaking submissions and sponsorships in coordination with communications.
- Measure marketing programs, discontinue those that do not convert, and scale successful programs.
- Direct video, photography, editorial, and rapid content production.
- Manage contracts, deposits, shipping deadlines, badge scanners, and vendor invoices.
- Build invite lists and run campaigns using CRM and marketing automation tools.
- Travel approximately once monthly for industry events during season, regularly to Los Angeles, and periodically to Washington, DC.
Requirements
- 4+ years of experience in field marketing, growth, events, brand, or community, with ownership of a calendar, budget, and measurable target.
- Experience helping a company become a desirable workplace, with clear ownership of the work performed.
- Demonstrated ability to turn in-person events into online content and engagement.
- Strong Twitter presence or fluency, particularly in hard tech and defense tech.
- Track record of running successful hosted events or community formats.
- Bay Area network in hard tech, defense tech, robotics, or autonomy.
- Ability to balance brand experience with measurable funnel and attribution outcomes.
- Production skills across video, photography, and editorial content.
- Strong operational execution across contracts, vendors, logistics, and event follow-up.
- Comfort with CRM and marketing automation systems.
- Willingness to travel.
- U.S. Person status required for ITAR/EAR compliance.
Nice-to-haves
- Experience marketing in NDA-constrained environments.
- Experience opening a new market or city.
- Relationships with San Francisco venue, production, and experiential vendors.
- Experience with partner marketing and co-marketing, including shared booths and co-hosted events.
Compensation
- $125,000–$175,000 per year.
- Equity and benefits.
Skills
Field Marketing, Event Marketing, Growth Marketing, Community Building, Twitter, CRM, Marketing Automation, Revenue Operations, Pipeline Attribution, Video Production, Photography, Content Marketing, Event Sponsorships, Employer Branding, Event Logistics
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