Senior Marketing Operations Manager

Responsibilities

• Collaborate with teams to support their email goals through direct contributions and enabling them to self-serve.
• Leverage a complex HubSpot data model to segment audiences and target emails.
• Create, edit, and maintain HubSpot email templates and custom modules that are reusable, scalable, and on-brand.
• Write and maintain HubL code to customize email templates and modules, including logical operators and loops to support dynamic content.
• Migrate legacy emails into updated templates and modules.
• Debug rendering, tokenization, and data issues across email clients.
• Document templates, modules, and patterns so they can be reused confidently by others.
• Architect lifecycle systems that scale as the data model, tooling, and business needs evolve.
• Define KPIs, build scalable reporting, proactively identify performance gaps, and drive data-backed experimentation to improve engagement, deliverability, and downstream business impact.

Requirements

• 5+ years of experience in a similar role building, targeting, sending, and analyzing emails in HubSpot.
• Proficient in HTML/CSS and can code email templates from scratch.
• Strong working knowledge of HubL, including conditionals and dynamic logic.
• Experience working with custom objects and association labels in HubSpot.
• Proven ability to build and maintain complex workflows with layered branching logic.
• Technical, data-driven approach to email marketing.
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously and prioritize accordingly to meet deadlines amid ambiguity.
• Ability to work up, down, and across all levels at the organization, i.e., Analysts to C-Suite.
• A roll-up your sleeves mentality with excitement to research and learn what you don’t know.

Compensation

Base salary range is $130,000-$165,000 annually. Final offer amounts are determined by multiple factors, including prior experience, expertise, location and current market data.