Senior Marketing Operations Manager
Senior Marketing Operations Manager responsible for building, scaling, and optimizing HubSpot email programs, templates, workflows, and lifecycle automation using HubL, custom objects, and data-driven experimentation. Requires 5+ years HubSpot email expertise, HTML/CSS proficiency, and strong project management skills.
About the job
Responsibilities
- Collaborate with teams to support their email goals through direct contributions and enabling them to self-serve.
- Leverage a complex HubSpot data model to segment audiences and target emails.
- Create, edit, and maintain HubSpot email templates and custom modules that are reusable, scalable, and on-brand.
- Write and maintain HubL code to customize email templates and modules, including logical operators and loops to support dynamic content.
- Migrate legacy emails into updated templates and modules.
- Debug rendering, tokenization, and data issues across email clients.
- Document templates, modules, and patterns so they can be reused confidently by others.
- Architect lifecycle systems that scale as the data model, tooling, and business needs evolve.
- Define KPIs, build scalable reporting, proactively identify performance gaps, and drive data-backed experimentation to improve engagement, deliverability, and downstream business impact.
Requirements
- 5+ years of experience in a similar role building, targeting, sending, and analyzing emails in HubSpot.
- Proficient in HTML/CSS and can code email templates from scratch.
- Strong working knowledge of HubL, including conditionals and dynamic logic.
- Experience working with custom objects and association labels in HubSpot.
- Proven ability to build and maintain complex workflows with layered branching logic.
- Technical, data-driven approach to email marketing.
- Exceptional project management skills with the ability to manage multiple initiatives simultaneously and prioritize accordingly to meet deadlines amid ambiguity.
- Ability to work up, down, and across all levels at the organization, i.e., Analysts to C-Suite.
- A roll-up your sleeves mentality with excitement to research and learn what you don’t know.
Compensation
Base salary range is $130,000-$165,000 annually. Final offer amounts are determined by multiple factors, including prior experience, expertise, location and current market data.
Skills
HubSpot, Hubl, HTML, CSS, Email Templates, Email Automation, Workflows, Custom Objects, Data Segmentation, Lifecycle Marketing, Reporting, KPIs
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