Regional Marketing Manager
Owns regional marketing plans, events, campaigns, and startup ecosystem programs for UK and Ireland, partnering with sales and marketing teams to increase awareness, qualified pipeline, and account growth. Requires 3+ years of technology-sector marketing or event experience and strong analytical and project management skills.
About the job
Responsibilities
- Develop and execute marketing plans for focus Enterprise accounts across the UK and Ireland.
- Collaborate with sales, ecosystem, customer success, partner, ABM, events, and broader marketing teams to increase awareness, qualified pipeline, acquisition, and account growth.
- Support programs for the UK startup and founder ecosystem, including networking events, AI builder hackathons, startup and VC sponsorships, ecosystem relationship development, and localized acquisition programs.
- Coordinate sponsored trade shows, events, webinars, digital programs, landing pages, registration, email campaigns, and follow-up activities end to end.
- Build lead-generation plans that deliver qualified leads and pipeline growth.
- Use intent signals to deploy targeted campaigns that nurture technical champions and influence buying committees.
- Coordinate local content strategy and assist with video, customer stories, blog articles, and other regional marketing content.
- Communicate marketing activities to sales teams and secure local speaking opportunities.
- Analyze campaign performance, report results, measure return on investment, and recommend improvements.
- Maintain accurate program reporting and share marketing best practices and industry trends.
Requirements
- 3+ years of experience in the technology sector with event or marketing experience.
- Metrics-driven approach with the ability to measure return on investment against budget.
- Fluent English.
- Strong analytical, problem-solving, written, and oral communication skills.
- Strong project management, time management, prioritization, and organizational skills.
- Ability to work cross-functionally with sales, customer success, and partner teams.
- Results-driven, resilient, adaptable, and comfortable working in a fast-paced environment.
- Ability to shift priorities and support other team members as needed.
Nice to Have
- Salesforce experience.
Benefits
- Supportive and enriching culture.
- Employee affinity groups.
- Fertility assistance.
- Generous parental leave policy.
- Disability accommodations available throughout the application and interview process.
Skills
Event Marketing, Field Marketing, Account-Based Marketing, Salesforce, Marketing Technology, Lead Generation, Campaign Management, Project Management, Data Analysis, Return On Investment, Email Campaigns, Webinars, Content Marketing, Intent Signals, Pipeline Growth
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