Campaigns & Memberships Marketing Manager
Own integrated B2B campaigns, industry memberships, newsletters, nurture programs, and social channels while optimizing buyer-journey engagement and pipeline impact. The role requires strong marketing automation, analytics, partnership management, and familiarity with fintech, regulated sectors, or crypto.
About the job
Responsibilities
- Plan, execute, and measure integrated, multi-channel B2B campaigns from brief through pipeline generation.
- Own industry memberships and association relationships, including selection, management, and measurable return.
- Build and manage newsletter and nurture programs that engage audiences and strengthen relationships.
- Own the social media calendar across LinkedIn, X, Reddit, and other relevant channels, including organic and paid activity.
- Partner with Field Marketing to adapt global campaigns for regional markets.
- Brief the Creative team with clear audiences, objectives, and success measures.
- Partner with Events on global events and webinars, including execution, registrations, and post-event amplification.
- Work with Content Strategy to identify content gaps and develop assets for each stage of the buyer lifecycle.
- Explore new channels, creative approaches, AI tools, and modern marketing practices to improve productivity and innovation.
- Use marketing analytics to measure performance and recommend improvements to campaign ROI and audience engagement.
Requirements
- Proven experience planning and executing integrated B2B campaigns with measurable pipeline impact.
- Strong working knowledge of HubSpot or an equivalent marketing automation platform.
- Experience managing industry partnerships or memberships with a commercial focus.
- Solid understanding of LinkedIn, X, Reddit, and similar B2B channels, including organic and paid marketing.
- Experience in a regulated sector, fintech, or crypto, or a strong demonstrable interest in the space.
- Excellent written communication tailored to different channels.
- Ability to take ownership of outcomes, make data-driven decisions, and optimize campaigns across the buyer journey.
- Ability to work at pace while maintaining a high quality standard.
Compensation and Benefits
- £500 remote working budget for home office setup.
- £1,000 learning and development budget.
- 25 days of annual leave plus bank holidays.
- Additional day off for your birthday.
- 16 weeks of fully paid enhanced parental leave for eligible employees.
- Private health insurance through Bupa.
- Spill mental health support.
- Life assurance covering four times salary.
- Cycle to Work Scheme.
Skills
B2B Campaigns, HubSpot, Marketing Automation, LinkedIn, X, Reddit, Email Marketing, Lead Nurturing, Marketing Analytics, Paid Social, Content Marketing, AI Tools
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