Strategic Events Specialist, EMEA
Own and deliver Snowflake-hosted events and major third-party conference activations across EMEA, managing logistics, vendors, budgets, lead capture, and performance reporting. The role requires 3–5 years of events or field marketing experience, strong organization, and willingness to travel.
About the job
Responsibilities
- Own workstreams for Snowflake-hosted events across EMEA, including World Tour stops, developer events, executive workshops, customer dinners, and partner events.
- Deliver sponsored third-party conferences, managing booth space, branding, speaking slots, passes, entitlements, and organizer deadlines.
- Manage event logistics end to end, from planning through onsite delivery and post-event wrap-up.
- Build registration programs, track RSVPs and attendance, and coordinate agendas, speakers, content, briefings, rehearsals, and session logistics.
- Coordinate venues, catering, signage, production, branding, swag, booth builds, AV, furniture, shipping, and exhibitor logistics with vendors and agencies.
- Deliver customer and executive hospitality and coordinate priority customer and target-account engagement with Sales and Field Marketing.
- Own lead capture processes, including scanning setup, staffing, data quality, reconciliation, and handoff to Sales and marketing operations.
- Own assigned budget lines; track spend, purchase orders, invoices, supplier paperwork, and variances.
- Track attendance, registration conversion, lead volume and quality, and spend against forecast.
- Produce post-event reporting, recaps, debriefs, recommendations, and process improvements.
- Maintain event trackers, templates, and documentation and lead reviews for assigned workstreams.
- Collaborate with Strategic Events, Field Marketing, Sales, Partner Marketing, Product Marketing, Communications and PR, Creative and Brand, venues, agencies, and production partners.
Requirements
- 3–5 years of experience, or equivalent depth in fewer years at a high-growth company, in events, field marketing, or a closely related environment.
- Experience independently owning event workstreams, including onsite delivery.
- Experience with B2B trade shows, conferences, or owned events, ideally in technology or another fast-moving industry.
- Strong organizational, project-management, prioritization, communication, and stakeholder-management skills.
- Comfort working with ambiguity, vendors, agencies, budgets, purchase orders, invoices, and spend tracking.
- Data-driven approach to event performance and reporting.
- Proficiency with Google Workspace.
- Willingness to travel across EMEA and work occasional evenings or weekends around key events.
Nice-to-haves
- Agency experience.
- Familiarity with Salesforce, Marketo, Canva, and Wrike or Asana.
Compensation and Benefits
- No compensation information provided.
Skills
Google Workspace, Salesforce, Marketo, Canva, Wrike, Asana, Event Management, Project Management, Budget Management, Lead Capture, B2B Trade Shows, Vendor Management
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