Performance Marketing Manager
Own paid acquisition across Google, Meta, LinkedIn, YouTube, and emerging channels for Vercel. Drive scalable customer acquisition through AI-native campaign management, creative testing, and performance optimization.
About the job
What You Will Do
- Paid acquisition end to end across Google Search and YouTube, Meta, LinkedIn, and emerging channels, driving signups, activations, and pipeline
- Multi-million-dollar annual paid media spend, where you beat ROAS and CAC targets and lower CAC over time
- AI-driven operating leverage, building agents, automations, and AI-assisted workflows that compress campaign turnaround and scale creative production
- Creative and audience testing, where you systematically find (and sometimes design) winning creative and audience segments, using AI to generate and iterate variants at high velocity
- Measurement and attribution, building funnel reports and cohort analyses with Analytics, and owning event-based tracking, pixels, and conversion APIs so the data stays clean
- Performance reporting, where you surface actionable insights and clear recommendations to leadership on a regular cadence
- Cross-functional alignment with Product Marketing, Demand Generation, Lifecycle, Creative, and Marketing Operations on targeting, messaging, and down-funnel conversion
About You
- 5+ years running and scaling paid performance campaigns at high-growth B2B SaaS, developer tools, or consumer tech companies
- Demonstrated AI-native habits, where you reach for AI by default and have built agents, automations, or workflows that changed how you operate
- Hands-on expertise with Meta Ads, Google Search and YouTube, and LinkedIn Ads, with TikTok Ads or programmatic as a bonus
- A track record managing $1M to $5M+ in annual paid media budgets and beating ROAS and CAC goals
- Fluency in data and analytics and storytelling with campaign data and testing and evaluating audience performance
- Strong copywriting instincts and taste in performance creative, and ability to scale taste with AI
- Clear written and verbal communication that lands with both technical developers and enterprise buyers
- A bias for action - you can just ship things.
Skills
Meta Ads, Google Ads, Youtube Ads, Linkedin Ads, Tiktok Ads, Programmatic Advertising, Roas Optimization, Cac Analysis, Performance Creative, AI Agents, Marketing Automation, Attribution Modeling, Funnel Analytics, Cohort Analysis
Similar jobs
Performance Marketing jobs
Juicebox
San Francisco, CA
Own and scale paid search acquisition across Google, Bing, OpenAI/ChatGPT, and emerging AI-native platforms. The role requires 4–7 years of growth or performance marketing experience, hands-on Google Ads expertise, strong analytics, and experience managing large budgets.
Decagon
San Francisco, CA
Own and scale Decagon’s paid social programs, initially expanding into EMEA while aligning spend with pipeline and revenue. The role requires 5+ years of performance marketing experience, deep paid social expertise, large-budget management, and strong attribution and cross-functional skills.
Genius AI
New York, NY
Owns paid-channel creative for Meta and other performance channels, developing and optimizing static and motion concepts from ad through landing page. Requires 3+ years of performance or digital design experience, strong direct-response expertise, AI-enabled workflows, and data-driven creative iteration.
Webflow
United States
Executes and optimizes full-funnel LinkedIn and Meta campaigns for B2B enterprise programs, including regional, brand, partner, and account-based initiatives. The role requires strong campaign measurement discipline, CRM-sourced pipeline reporting, and at least four years of LinkedIn Campaign Manager experience.
Runway
Seattle, WACreates high-volume video, motion, and static performance marketing creative across paid channels, using generative tools and performance data to drive iteration. Requires 4+ years of relevant design experience, strong motion and graphic design skills, and a portfolio demonstrating polished advertising work.