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VercelVercelSan Francisco, CA

Performance Marketing Manager

Own paid acquisition across Google, Meta, LinkedIn, YouTube, and emerging channels for Vercel. Drive scalable customer acquisition through AI-native campaign management, creative testing, and performance optimization.

150k – 188k
Hybrid5+ YOEPerformance Marketing

About the role

What You Will Do

  • Paid acquisition end to end across Google Search and YouTube, Meta, LinkedIn, and emerging channels, driving signups, activations, and pipeline
  • Multi-million-dollar annual paid media spend, where you beat ROAS and CAC targets and lower CAC over time
  • AI-driven operating leverage, building agents, automations, and AI-assisted workflows that compress campaign turnaround and scale creative production
  • Creative and audience testing, where you systematically find (and sometimes design) winning creative and audience segments, using AI to generate and iterate variants at high velocity
  • Measurement and attribution, building funnel reports and cohort analyses with Analytics, and owning event-based tracking, pixels, and conversion APIs so the data stays clean
  • Performance reporting, where you surface actionable insights and clear recommendations to leadership on a regular cadence
  • Cross-functional alignment with Product Marketing, Demand Generation, Lifecycle, Creative, and Marketing Operations on targeting, messaging, and down-funnel conversion

About You

  • 5+ years running and scaling paid performance campaigns at high-growth B2B SaaS, developer tools, or consumer tech companies
  • Demonstrated AI-native habits, where you reach for AI by default and have built agents, automations, or workflows that changed how you operate
  • Hands-on expertise with Meta Ads, Google Search and YouTube, and LinkedIn Ads, with TikTok Ads or programmatic as a bonus
  • A track record managing $1M to $5M+ in annual paid media budgets and beating ROAS and CAC goals
  • Fluency in data and analytics and storytelling with campaign data and testing and evaluating audience performance
  • Strong copywriting instincts and taste in performance creative, and ability to scale taste with AI
  • Clear written and verbal communication that lands with both technical developers and enterprise buyers
  • A bias for action - you can just ship things.

Skills

Meta AdsGoogle AdsYoutube AdsLinkedin AdsTiktok AdsProgrammatic AdvertisingRoas OptimizationCac AnalysisPerformance CreativeAI AgentsMarketing AutomationAttribution ModelingFunnel AnalyticsCohort Analysis

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