Paid Social Specialist
Executes and optimizes full-funnel LinkedIn and Meta campaigns for B2B enterprise programs, including regional, brand, partner, and account-based initiatives. The role requires strong campaign measurement discipline, CRM-sourced pipeline reporting, and at least four years of LinkedIn Campaign Manager experience.
About the job
Responsibilities
- Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel.
- Deploy account-based and contact-level audience lists, including customer and current-pipeline exclusions.
- Manage Sponsored Messages, Document Ads, and single-image campaigns.
- Optimize bids, budgets, audiences, creative rotation, CPM, and campaign efficiency weekly.
- Run Meta mid-funnel retargeting and account-based programs.
- Design and execute in-platform experiments involving audiences, formats, bid strategies, and funnel structure.
- Manage EMEA full-funnel LinkedIn campaigns across UKI, DACH, and France while keeping regional campaigns segmented from core markets.
- Build and optimize brand awareness campaigns across LinkedIn and Meta.
- Execute partner co-marketing and account-based paid social campaigns, including audience activation, QA, and launch checks.
- Own UTM construction and QA using documented naming conventions.
- Report performance against MQL and Sales Accepted Opportunity pipeline metrics using Salesforce and Tableau.
- Diagnose and flag campaign anomalies.
Requirements
- 4+ years of hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale.
- Fluency with full-funnel LinkedIn campaign structure, matched audiences, contact-level list uploads, exclusion logic, and ad formats.
- Working knowledge of Meta for B2B retargeting and account-based targeting.
- Experience measured against CRM-sourced pipeline metrics rather than platform conversions.
- Comfortable using Salesforce and a BI tool such as Tableau.
- Strong UTM discipline, naming conventions, and campaign hierarchy practices.
- Experience running multi-region programs with separate regional measurement.
- Ability to execute independently from clear priorities.
Nice to Have
- Experience with list-building or data-enrichment tools such as Clay.
- Familiarity with Marketo or HubSpot.
- Account-based marketing program experience.
- Agency experience managing enterprise B2B social budgets.
Compensation and Benefits
- Six-month contract at $83/hour, 40 hours per week.
- Remote role with meaningful overlap with U.S. Eastern hours.
- Temporary employees may be eligible for paid holidays, time off, statutory leaves of absence, and company-sponsored medical benefits depending on contract and country/state of employment.
Skills
Linkedin Campaign Manager, Meta Ads, Account-Based Marketing, Matched Audiences, Audience Targeting, Sponsored Messages, Document Ads, Retargeting, Salesforce, Tableau, Utm Tracking, Campaign Optimization, Clay, Marketo, HubSpot
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