Senior GTM Systems & AI Engineer

Responsibilities

GTM Systems & Architecture

• Own Salesforce architecture and administration, including objects, Flows, automation, permissions, integrations, data models, releases, reporting, and governance.
• Own the broader GTM technology ecosystem and data flows across Salesforce, HubSpot, Customer Success platforms, enrichment providers, prospecting tools, sequencing tools, and other GTM applications.
• Translate GTM strategy and business requirements into scalable technical solutions across Marketing, Sales, and Customer Success.
• Evaluate, implement, and optimize GTM technologies for business impact, scalability, usability, and reduced complexity.

HubSpot & Marketing Technology

• Own HubSpot administration, including workflows, lifecycle stages, lead scoring and routing, forms, campaigns, attribution, integrations, automation, and Salesforce synchronization.
• Support lead management, campaign execution, attribution, intent signals, funnel measurement, and Marketing-to-Sales handoffs.
• Maintain alignment between Salesforce and HubSpot data models, lifecycle definitions, routing logic, campaign data, and reporting.

Data, Enrichment & GTM Signals

• Own GTM data quality and enrichment infrastructure, including field mapping, matching, deduplication, normalization, governance, and monitoring.
• Design reliable enrichment and data orchestration workflows for accurate and actionable account and contact data.
• Activate intent, engagement, enrichment, and buying signals across GTM systems.
• Monitor data and integration health and improve accuracy, coverage, reliability, and usability.

Customer Success Technology

• Administer and integrate Customer Success platforms and post-sale customer data infrastructure.
• Enable customer health scoring, segmentation, account planning, renewals, expansion, churn risk, and lifecycle management.
• Ensure reliable data flows across Salesforce, Customer Success platforms, and the broader GTM ecosystem.

Automation, AI & Innovation

• Automate repetitive GTM workflows using native platform capabilities, APIs, webhooks, n8n, Zapier, or similar tools.
• Implement practical AI-powered solutions for GTM productivity, research, data quality, prioritization, customer insights, and operational efficiency.
• Build and test AI-enabled workflows and agents that deliver measurable business value.

Governance & Operational Excellence

• Own system health, integrations, permissions, release management, documentation, and technical governance.
• Establish monitoring and controls for integration failures, data issues, workflow errors, and system risks.
• Document architecture, integrations, workflows, business rules, and dependencies.
• Lead technical initiatives from discovery and solution design through implementation, testing, deployment, and optimization.

Requirements

• 7+ years of experience in GTM Systems, Revenue Operations, Marketing Operations, Salesforce Administration, GTM Engineering, or a related field within B2B SaaS.
• Advanced Salesforce administration expertise, including Flows, automation, permissions, integrations, data architecture, reporting, dashboards, and governance.
• Advanced HubSpot administration expertise, including workflows, lifecycle management, lead scoring and routing, forms, campaigns, attribution, automation, integrations, and reporting.
• Experience owning Salesforce and HubSpot integrations and data flows.
• Strong understanding of the end-to-end B2B SaaS GTM lifecycle across Marketing, Sales, and Customer Success.
• Experience with GTM data enrichment, matching and mapping logic, deduplication, normalization, data quality monitoring, and CRM data management.
• Experience designing cross-platform integrations using APIs, webhooks, middleware, or workflow automation platforms.
• Experience with n8n, Zapier, Make, or similar automation tools.
• Experience administering or integrating Customer Success platforms.
• Experience applying AI and automation to GTM workflows.
• Ability to independently own business-critical systems, troubleshoot complex issues, and lead initiatives through deployment.
• Strong communication and cross-functional partnership skills.

Nice-to-Haves

• Experience with Apollo, Clay, LeanData, ZoomInfo, 6sense, Gong, Outreach, Qualified, Clari, UserGems, Planhat, or similar platforms.
• Experience designing signal-based GTM workflows using intent, engagement, enrichment, product, or customer data.
• Experience building AI-powered workflows or agents within GTM systems.
• Working knowledge of SQL, Python, JavaScript, or TypeScript.
• Experience supporting SaaS systems transformation, technology consolidation, or process redesign.

Compensation & Benefits

• Salary range: $135,000–$160,000 plus equity and benefits.
• 401(k) program in the US or pension in the EU.
• Medical, dental, vision, and life insurance in the US; statutory healthcare in the EU.
• Wellness, work-from-home equipment and Wi-Fi, and learning and development stipends.
• Paid time off and paid parental leave.