Marketing Operations Manager
Leads and develops a global Marketing Operations team responsible for campaign production, Marketo workflows, reporting, and process optimization. Requires 10+ years in Marketing Operations, substantial Marketo expertise, and proven team leadership experience.
About the job
Responsibilities
- Recruit, lead, develop, and coach a high-performing team of Marketing Operations Associates and Campaign Producers.
- Partner with global counterparts in EMEA and AMER on email marketing success, best practices, processes, workflows, policies, execution, and enablement, with flexible scheduling for cross-regional alignment.
- Project-manage global marketing campaign production, including managing handoffs.
- Support Marketo workflows, performance marketing operations, and event analysis.
- Ensure reportability of core operations cycles.
- Optimize Marketing Operations processes.
Requirements
- 10+ years of relevant work experience in Marketing Operations.
- 5+ years of experience leading teams.
- 6+ years of hands-on experience with Marketo or a similar platform, with a deep understanding of campaign architecture.
- Experience leading, mentoring, managing, and developing Marketing Operations Campaign Producers responsible for delivering high-quality work.
- Experience building strong cross-functional partnerships with Marketing and internal technical support teams.
- Experience leading end-to-end execution of projects and programs that significantly improved operations and delivered quantifiable business impact.
- Strong written and verbal communication skills, with the ability to articulate challenges, generate insights, and translate them into actionable recommendations.
- Solid analytical skills and a strong understanding of technical concepts.
Nice-to-haves
- Startup mentality, bias to action, and ability to flex in a fast-paced environment.
- Experience contributing to business infrastructure and aggressively scaling a high-growth business.
- Experience at highly dynamic, high-growth technology companies.
- Service mentality and a track record of building positive relationships with peers.
- Ability to thrive with a high level of autonomy, responsibility, and ambiguity.
Skills
Marketo, Email Marketing, Campaign Architecture, Marketing Operations, Performance Marketing, Workflow Management, Campaign Production, Project Management, Event Analysis, Data Analysis, Process Optimization, Technical Concepts
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