Senior Marketing Operations Manager

Responsibilities

• Identify funnel leaks and optimize conversion rates to increase demos, arrival rates, sales-cycle speed, and velocity.
• Analyze A/B tests, CRO experiments, and campaign optimizations.
• Build and maintain attribution reporting for campaign and event effectiveness, pipeline influence, and channel ROI.
• Create HubSpot dashboards and reports for marketing KPIs, pipeline attribution, and campaign performance.
• Provide actionable insights and educate teams on data interpretation.
• Support technical SEO and answer engine optimization; monitor Google Search Console and resolve crawlability and indexing issues with development teams.
• Manage scalable, compliant HubSpot email templates and marketing systems.
• Build HubSpot workflows and automations for lead nurturing, sales alerts, lifecycle updates, and campaign triggers.
• Oversee campaign tracking and deadlines in Asana.
• Build and maintain the full lead-to-revenue pipeline in HubSpot with Sales Operations.
• Manage contact enrichment, lead quality, lead scoring, CRM data integrity, and pipeline maintenance.
• Manage integrations across HubSpot, Slack, Walnut, and other marketing and sales tools.
• Evaluate and implement martech, AI tools, ABM platforms, and website heatmap technology.
• Create internal documentation and playbooks for marketing workflows and tools.

Requirements

• 5+ years of marketing operations experience with hands-on ownership of HubSpot marketing and CRM features.
• Experience connecting LLMs or AI capabilities to marketing operations stacks and building automated workflows for marketing automation, pipeline prediction, and analytics.
• Experience managing marketing-to-sales handoffs, including lead scoring, lifecycle stages, and campaign attribution.
• Experience supporting sales-led and product-led growth models.
• Ability to build and maintain integrations between marketing, CRM, and enablement platforms.
• Strong understanding of digital performance metrics across email, paid media, and content.
• Familiarity with Google Analytics, Google Search Console, and lead attribution modeling.
• Experience managing marketing campaigns in Asana or similar tools.
• Excellent analytical, documentation, and cross-functional collaboration skills.

Nice-to-haves

• HubSpot Marketing Software, Operations, or Reporting certification.
• Google Analytics 4, Google Ads Search, or AI-related certifications.
• Familiarity with Demandbase, 6sense, or RollWorks.
• Experience with Decibel, Hotjar, or similar website behavior tracking tools.
• Basic HTML/CSS proficiency for reviewing email and landing-page builds.
• Understanding of Meta, LinkedIn, TikTok, and Google Ads.
• Exposure to Twilio, Gong, and Slack integrations in a marketing context.
• Asana Ambassador, Meta Blueprint, or LinkedIn Marketing Labs certification.