Performance Marketing Manager, Emerging Products
Own and scale paid digital acquisition for Upstart’s HELOC product across SEM, paid social, display, and emerging channels. The role requires 5+ years of performance marketing experience, hands-on paid search expertise, and strong analytical and experimentation skills.
About the job
Responsibilities
- Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels.
- Establish channel strategy, testing frameworks, and best practices for a zero-to-one performance marketing engine.
- Optimize bids, budgets, audiences, creative, and landing pages to achieve volume, CPA, and ROI targets.
- Design and run experiments across keywords, audiences, creatives, formats, and channels.
- Manage and forecast significant media budgets while balancing growth and efficiency.
- Partner with Product Marketing, Analytics, Creative, and product leadership to launch campaigns, unlock audiences, and improve conversion.
Requirements
- 5+ years of experience in performance marketing or digital media buying, focused on SEM with additional paid social and/or display experience.
- Experience owning large-scale customer acquisition programs and significant monthly budgets.
- Proven ability to drive measurable growth against CPA, ROI, and volume targets.
- Hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization.
- Strong analytical skills and ability to design experiments and make data-driven decisions.
- Ability to work effectively in a fast-paced, high-growth environment.
Nice to have
- Experience in regulated or longer-consideration-cycle industries such as financial services, fintech, lending, insurance, or marketplaces.
- Experience launching and scaling products or channels from zero to one.
- Experience partnering with product and engineering teams to improve funnels and on-site conversion.
Compensation and benefits
- Anticipated base salary: $138,600–$192,000 USD.
- Target bonuses, equity compensation, medical, dental, vision, retirement benefits, employee stock purchase plan, paid time off, family leave, wellness resources, and other benefits.
Skills
Sem, Paid Social, Display Advertising, Media Buying, Keyword Strategy, Bid Management, Audience Management, A/B Testing, Landing Page Optimization, Digital Analytics, Customer Acquisition, Budget Forecasting
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