Senior Director, Agency Sales
Leads complex, full-cycle agency sales and strategic partnerships for a Connected TV advertising platform. The role requires 10+ years of consultative B2B closing experience, executive relationship management, agency expertise, and a track record of exceeding revenue goals.
About the job
Responsibilities
- Own complex, full-cycle sales opportunities across high-value agency prospects and strategic partnerships.
- Build and manage a qualified pipeline through account planning, targeted prospecting, referrals, inbound demand, and industry events.
- Lead executive-level discovery and business planning around agency portfolios, commercial priorities, media planning, and Connected TV strategy.
- Deliver tailored platform demonstrations and business cases addressing agency workflow and multi-client reporting needs.
- Advise agencies on Connected TV, performance marketing, and channel diversification.
- Expand strategic agency partnerships by activating new brands and client teams across agency rosters.
- Partner with Agency Partner Managers and cross-functional teams on onboarding and growth plans.
- Navigate senior stakeholders, multiple buying centers, and long decision cycles.
- Own forecasting, pipeline management, account planning, CRM hygiene, and sales-tool adoption.
- Share competitive intelligence and partner feedback to influence go-to-market strategy, product roadmap, and partner programs.
- Mentor Agency Account Executives and share sales best practices.
Requirements
- 10+ years of experience in a full-cycle closing role selling into or working within agencies, CTV, paid social, search, AdTech, MarTech, SaaS, or another consultative B2B environment.
- Experience leading large, strategic, or complex accounts.
- Track record of exceeding revenue targets, winning new business, and expanding high-value agency or channel partnerships.
- Deep understanding of agency structures, economics, media planning, and media buying across complex client rosters.
- Strategic prospecting and account-planning skills.
- Executive presence with strong communication, storytelling, negotiation, and presentation skills.
- Experience with Salesforce, sales engagement platforms, AI tools, and modern sales technology.
- Understanding of digital advertising, media buying, and direct-response performance marketing.
- Strong business and financial acumen with the ability to develop clear business cases and measurable outcomes.
- Analytical, data-driven operating style.
- Leadership instincts, comfort with ambiguity, cross-functional influence, and mentoring experience.
Nice to Have
- Agency-side experience.
- Experience with Connected TV, AdTech, MarTech, or performance marketing partnerships.
Compensation and Benefits
- Benefits information is not specified in the posting.
Skills
Connected Tv, Performance Marketing, Digital Advertising, Media Buying, Salesforce, Sales Engagement, Artificial Intelligence, CRM, Account Planning, Pipeline Management, Business Planning, Negotiation, Presentation Skills, Direct-Response Marketing
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