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Range FinanceRange FinanceMcLean, VA

Associate Creative Director, Marketing

Senior creative leader to own marketing creative vision and build in-house advertising capability from the ground up at a hyper-growth fintech startup. Direct external agencies, set brand voice and visual language, and ensure full-funnel creative cohesion across paid channels.

Salary not listed
On-site7+ YOEProduct Marketing

About the role

What You'll Do

  • Own Range's Marketing Creative. Take full ownership of the creative strategy and output for Range's performance ads — from paid social and video to landing pages and registration flows. You are the internal creative lead, and everything that runs in the market reflects your direction and standards.
  • Direct Agency Partners. Manage our relationship with external creative agencies, providing clear, confident briefs and elevating their output to meet Range's bar.
  • Set the Creative and Copy Direction. Develop and maintain a clear, compelling point of view on Range's advertising voice and visual language. Provide strategic direction for copywriting and content marketing — ensuring our messaging speaks directly to high-income earners, tech professionals, and executives in a way that feels modern, credible, and trustworthy.
  • Ensure Full-Funnel Creative Cohesion. Oversee the creative journey from ad to homepage to registration. Work closely with product and growth teams to close any gaps in that narrative and reduce no-show rates.
  • Stay Culturally Sharp. Stay ahead of advertising trends, platform creative formats, and cultural moments. Apply instincts about what's resonating on Meta, YouTube, and LinkedIn to a premium brand.
  • Generate a Continuous Stream of Fresh Creative. Build a system for generating, testing, and refreshing creative — partnering with performance marketing to understand what's working and using those insights to sharpen future concepts.
  • Collaborate Cross-Functionally. Partner with performance marketing, product, and content teams to ensure creative strategy and business strategy are aligned.

What Will Set You Apart

  • Advertising Creative Leadership. Track record of concepting and directing advertising campaigns. Led agencies or in-house creative teams and know how to set a standard and hold people to it.
  • Brand and Copy Instincts. Strong, confident opinions about messaging. Can write a compelling headline, a clear value proposition, and a landing page that converts.
  • Cultural Awareness. Know what's trending, what's resonating, and what feels dated. Bring a fresh, modern sensibility and push creative in a bolder direction.
  • Full-Funnel Thinking. Understand how advertising connects to the broader member journey. Think about the ad-to-landing-page-to-registration flow as a single creative system.
  • Collaborative by Nature. Work well with performance marketing, product, and leadership teams. Translate data and business goals into creative direction.
  • Startup Adaptability. Thrive in a fast-moving environment where you own your domain, make decisions with incomplete information, and ship work quickly.

Experience

  • 7+ years in creative direction, art direction, or advertising — ideally with experience at a consumer brand, premium fintech, or growth-stage startup. Agency background with in-house ambitions, or in-house experience with agency fluency, both welcome.

Skills

Creative DirectionArt DirectionAdvertising Campaign DevelopmentCopywritingBrand StrategyVisual DesignPerformance MarketingFull-Funnel MarketingAgency ManagementCultural Trend Analysis
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