Associate Creative Director, Marketing
Senior creative leader to own marketing creative vision and build in-house advertising capability from the ground up at a hyper-growth fintech startup. Direct external agencies, set brand voice and visual language, and ensure full-funnel creative cohesion across paid channels.
About the job
What You'll Do
- Own Range's Marketing Creative. Take full ownership of the creative strategy and output for Range's performance ads — from paid social and video to landing pages and registration flows. You are the internal creative lead, and everything that runs in the market reflects your direction and standards.
- Direct Agency Partners. Manage our relationship with external creative agencies, providing clear, confident briefs and elevating their output to meet Range's bar.
- Set the Creative and Copy Direction. Develop and maintain a clear, compelling point of view on Range's advertising voice and visual language. Provide strategic direction for copywriting and content marketing — ensuring our messaging speaks directly to high-income earners, tech professionals, and executives in a way that feels modern, credible, and trustworthy.
- Ensure Full-Funnel Creative Cohesion. Oversee the creative journey from ad to homepage to registration. Work closely with product and growth teams to close any gaps in that narrative and reduce no-show rates.
- Stay Culturally Sharp. Stay ahead of advertising trends, platform creative formats, and cultural moments. Apply instincts about what's resonating on Meta, YouTube, and LinkedIn to a premium brand.
- Generate a Continuous Stream of Fresh Creative. Build a system for generating, testing, and refreshing creative — partnering with performance marketing to understand what's working and using those insights to sharpen future concepts.
- Collaborate Cross-Functionally. Partner with performance marketing, product, and content teams to ensure creative strategy and business strategy are aligned.
What Will Set You Apart
- Advertising Creative Leadership. Track record of concepting and directing advertising campaigns. Led agencies or in-house creative teams and know how to set a standard and hold people to it.
- Brand and Copy Instincts. Strong, confident opinions about messaging. Can write a compelling headline, a clear value proposition, and a landing page that converts.
- Cultural Awareness. Know what's trending, what's resonating, and what feels dated. Bring a fresh, modern sensibility and push creative in a bolder direction.
- Full-Funnel Thinking. Understand how advertising connects to the broader member journey. Think about the ad-to-landing-page-to-registration flow as a single creative system.
- Collaborative by Nature. Work well with performance marketing, product, and leadership teams. Translate data and business goals into creative direction.
- Startup Adaptability. Thrive in a fast-moving environment where you own your domain, make decisions with incomplete information, and ship work quickly.
Experience
- 7+ years in creative direction, art direction, or advertising — ideally with experience at a consumer brand, premium fintech, or growth-stage startup. Agency background with in-house ambitions, or in-house experience with agency fluency, both welcome.
Skills
Creative Direction, Art Direction, Advertising Campaign Development, Copywriting, Brand Strategy, Visual Design, Performance Marketing, Full-Funnel Marketing, Agency Management, Cultural Trend Analysis
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