Senior Vertical Marketing Manager
Leads vertical marketing strategy for a priority industry segment (e.g., banking, fintech), owning positioning, campaigns, and GTM partnerships to drive pipeline and revenue. Requires 6-8 years B2B marketing experience in SaaS/fintech with strong cross-functional influence.
About the job
What You’ll Do
Define and execute a vertical marketing strategy for your assigned GTM Pod.
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
- Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
- Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
Vertical Campaign Strategy
- Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
- Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
- Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
- Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.
Cross-Functional Partnership
- Act as the vertical marketing owner for your pod during planning cycles and QBRs.
- Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
- Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
- Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.
What You Bring
- 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
- Analytical rigor and experience tying marketing programs to business outcomes.
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.
Skills
B2B Marketing, Product Marketing, Vertical Marketing, SaaS, Fintech, Ai Messaging, Campaign Strategy, Go-to-Market Strategy, Revenue Marketing, Revops, Sales Enablement, Roi Tools, Competitive Intelligence, Project Management, Analytics
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